Specifications

Exercise 2: Market Basket Analysis
Purpose:
 Learn how to execute a Market Basket Analysis in SPSS Modeler and why.
SPSS Modeler Exercise Objectives:
 Create and manipulate a Web Graph
 Create an association rules model
 Select customers for a next best product offer
Scenario:
 As the Marketing Director At Quirky Imports, you must create a product-
centric offer based on purchase behavior and profile the targeted
customers.
Quirky Imports