User Guide

Academic Courseware: Chapter 2
Joyce Ryan
17
This storyboard for “Mission Health” was created using the
Sargent Brush from the Artists category in Corel Painter.
Assignment 1
Storyboarding a 30-second TV commercial for a new radio show
The client wants something memorable that will help establish a brand
for a new radio show that will be competing with drive-time talk radio.
The show will offer an alternative to the incessant chatter of talk radio
by providing long uninterrupted blocks of music interspersed with
upbeat or funny stories. The radio station is broadcasting in areas with
heavy traffic and long commutes. The broadcast format is aimed at
commuters suffering through the stress of traffic, so the station wants to
communicate an image that will attract its target demographic group—
25- to 38-year-olds whose tastes have been formed by popular culture.
Your job is to come up with a concept that addresses the needs of your
client in an entertaining and memorable fashion. You have one week to
get a storyboard together to impress the client and win the job.
Working out a detailed
storyboard in advance of production
helps predict the costs involved in the
production. The producer may use the
storyboard to estimate costs prior to
starting production.