Datasheet

PRESS RELEASE
SMaL Camera Technologies Announces Ultra-Pocket 4 Rapid Development Kit to
Enable World’s Thinnest 2-Megapixel Digital Cameras with Color LCD Display
Kit Answers Global Demand for Affordable, Ultra-Portable, High-Resolution Digital Cameras
Cambridge, Massachusetts, USA (October 7, 2003) – SMaL Camera Technologies, a
developer of electronic imaging solutions and enabler of award-winning super-thin
digital still cameras, announced today its new
Ultra-Pocket
®
4 rapid development kit for 2-
megapixel credit card cameras with color TFT
display. The Ultra-Pocket 4 kit enables OEMs and
ODMs to quickly fill the void in the 2-megapixel
digital camera market for extremely thin,
fashionable, and portable cameras for the on-the-go
lifestyle – in the $150 retail price range.
SMaL’s Ultra-Pocket
®
4 Kit Components
“Consumers worldwide are demanding digital cameras that meet not only their
photography needs, but also their lifestyle and budget requirements,” says Maurizio
Arienzo, SMaL’s president and chief executive officer. “Now OEMs and ODMs can aim
directly at the largest segment of the market – 2-megapixel – and differentiate with
extremely portable and affordable cameras that produce crisp images suitable for
making 8x10-inch prints. Cameras enabled by SMaL’s Ultra-Pocket 4 kit are perfect for
first-time digital camera buyers, gift-givers, and existing owners of digital cameras who
want a sleek companion camera that is always with them.”
Kit Overcomes Major Weaknesses of Traditional Digital Cameras
Standard digital cameras fall far short of film cameras due to extremely short battery life
and limited dynamic range. All SMaL credit card camera kits – including the Ultra-
Pocket 4 kit – feature two proprietary technologies that are unmatched by any other
CCD or CMOS-based solution.