Datasheet

FOR IMMEDIATE RELEASE
SMaL Camera Technologies Announces the Shipment of 1 Million Rapid
Development Kits for World’s Thinnest Digital Cameras
Thin Camera Shipments Stack Up Fast
Cambridge, Massachusetts, USA (October 27, 2003) - SMaL Camera Technologies, a
developer of electronic imaging solutions and enabler of award-winning super-thin
digital still cameras, announced today it has delivered more than 1 million rapid
development kits – enabling SMaL’s OEM partners to manufacture the world’s thinnest,
most portable and most fashionable digital cameras quickly and affordably. In
November 2001, SMaL began shipping its kits, each consisting of 6 components (CMOS
image sensor with Autobrite
®
, control ASIC, lithium-polymer rechargeable battery,
taking lens, and 2-piece viewfinder), and has reached the million shipment milestone in
less than 2 years. To date, SMaL-enabled cameras have been launched by FujiFilm
AXIA, RadioShack, Logitech, Oregon Scientific, and Creative Labs. New partner
announcements are forthcoming.
“In reaching this milestone so quickly, especially in the crowded and competitive digital
camera marketplace, we’re encouraged that consumers have embraced the convenience
and spontaneity that ultra-portable ‘thin’ cameras offer compared to bulky and power-
hungry digital cameras, “ says Maurizio Arienzo, SMaL’s president and chief executive
officer. “Now consumers can have a high quality digital camera with them all the time.
Since all SMaL-enabled cameras feature our Autobrite and Longevity technologies, users
enjoy worry-free picture-taking because the cameras capture great pictures even in
difficult lighting conditions and it is virtually impossible to run down the rechargeable
battery.”
SMaL created the ultra-thin digital camera category in early 2001 with the introduction
of the Ultra-Pocket VGA prototype camera at the 2001 International Consumer
Electronics Show, where it was awarded “Best of CES” for digital imaging. SMaL’s