UTC UTC UTC UTC UTC UTC UTC 0 0 UTC –1 UTC –1 UTC –2 UTC –2 UTC –3 UTC –3 –4 –4 –5 UTC –5 –6 –6 –7 –7 18:30 19:00 18:30 19:00 18:30 19:00 18:30 19:00 18:30 19:00 18:30 19:00 18:30 19:00 18:30 19:00 EVERYTHING YOU NEED TO KNOW E c o - D r iv e S ATE LLITE WAVE F100 UTC UTC
Our story is Better Starts Now It is a synthesis of our brand voice. The guide for everything we do. table of contents How we invent and manufacture our product. The stories and beliefs we share with our customers. How we act and work as individuals every day. It can tell the whole world who we are in 3 words. 1 | WHY CITIZEN? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1. WHY CITIZEN? It starts with a simple, yet revolutionary concept: a watch that never needs a battery Citizen Eco-Drive technology harnesses the power of light — from any natural or artificial light source—and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever. Technology Citizen offers a tradition of bringing new technologies to watch manufacturing.
WHY CITIZEN? Consistent Commitment to MARKETing Citizen will continue its leadership role in digital marketing along with traditional media outlets. SPONSORSHIPS Association with the world’s most widely viewed and attended sporting events generates awareness of Citizen as a world class brand.
WHY CITIZEN? 2. FREQUENTLY ASKED QUESTIONS ECO-DRIVE: SO RIGHT FOR TODAY E ach year, hundreds of millions of watches are left in drawers at home because the batteries stop working and are not replaced. Eco-Drive timepieces break that cycle and deliver an outstanding range of benefits for today’s consumer. S elect from solid stainless steel or titanium bracelets and cases.
Frequently asked questions What kind of crystals ARE used? HOW DO YOU DETERMINE water resistance? The majority of Citizen watches have high quality mineral glass crystals which are 3 times harder than plain glass. In addition, many Citizen watches feature sapphire crystal which is surpassed only by diamonds in hardness. This synthetic sapphire ranks high in hardness, heat resistance and corrosion. There are several different levels of Water Resistant watches in the Citizen Watch collection.
Frequently asked questions Atomic Timekeeping (A•T) What is an Atomic Clock? A Cesium clock, also known as an “Atomic” clock is the most accurate clock in the world. It has an accuracy rate of 2 nano seconds per day, or within 1 second in 1,400,000 years. The atomic clock measures time based on the vibrations of the cesium atom while it is subjected to microwaves. Atomic time is used as the basis where high precision is required.
Frequently asked questions Eco-Drive SATELLITE WHAT IS SATELLITE TIMEKEEPING? Citizen’s advanced satellite timekeeping system delivers much higher reception sensitivity, capturing day, date and time signals sent from satellites in space. Information is gathered from satellites orbiting 20,000 kilometers above the earth, Eco-Drive satellite technology delivers ultra-precise timekeeping anywhere on earth, allowing the wearer to embrace the spirit of challenge and of exploring the unknown.
Frequently asked questions What do the markings on the watch caseback mean? how do you match an instruction manual to a watch? The casebacks on Citizen watches offer a variety of information you may need when requesting parts, service, setting instructions or other information: There are two ways to match the instruction manual to the watch: ■ ■ Manufacturer Indicates depth of water resistance Case Material Movement Caliber and Case Number.
Frequently asked questions Case & Bracelet Code what information can I learn from the watch tag? Code Description CER BBA LTNY Leather and Nylon Size • Case Code • Crystal Material NYLN Nylon Bracelet Code • Clasp Type • Sizing • Water Resistance PU Polyurethane, Rubber or Silicone PUL Polyurethane Coated Leather SS Stainless Steel SSB Stainless Steel with Colored Ion Plating EXP SSG Model Number 4 WATCH TYPE Code Description 1 7 1 Ladies’ Digital SSPG Stainless Steel Pink Gold-T
Frequently asked questions what is the proper care and handling for bracelets and straps? Care for Metal Bracelets To extend the life and maintain the good appearance of a metal watch bracelet, the following are recommended: ■ Be aware that since the watch/bracelet is worn next to the skin, it collects dust and perspiration and becomes soiled if not cleaned regularly. This is particularly true of the inner parts of the links or mesh of the bracelet.
Frequently asked questions What do these watch terms mean? Alarm A feature which provides a sound signal at a preset time within a 12 or 24 hour period. Ana-Digi A watch with combined analog and digital displays. Analog A watch with hands (hour, minute and sometimes second) to indicate the time. Anti-Reflective Crystal A thin layer is placed on the watch crystal (sapphire or mineral), which disperses reflected light.
3. WARRANTY 3. SERVICE CENTERS CITIZEN WATCH COMPANY OF AMERICA, INC. CITIZEN WATCH COMPANY OF CANADA, LTD. WARRANTY PROGRAM AND SERVICE GUIDE Citizen’s warranty program is designed to provide real value to the customer and a strong competitive edge to you, the retailer. Our unparalleled warranty program gives you a vehicle to build and strengthen a relationship with the consumer which may continue long after the initial sale.
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Citizen Eco-Drive watches are powered by exposure to light. Before use, be sure to fully charge the watch in accordance with the chart below. 5. Eco-drive RECHARGE GUIDE Light Source/Charge Time from Stop State LIGHT SOURCE/CHARGE TIME FROM STOP STATE INDOORS, OFFICE (500 LUX) Model NO.
SP Split Pin (“Cotter Pin” Style) 6. BRACELET SIZING GUIDE Citizen Sizing Tool CIT-SZTOOL ■ Jeweler’s Pliers 1. Place the bracelet in the sizing tool, with the arrows pointing away from you. Align the pin hole on the side of the bracelet with the Citizen Tool sizing pin. Apply gentle pressure to start removal of the pin. bracelet sizing tools available from citizen ■ Tweezers Assembly Disassembly sizing tools & instructions Recommended Tools ■ 1. Assembly is opposite of disassembly.
PC Pin and Center Link Locking Tube (Split Pipe) Disassembly Recommended Tools ■ Citizen Sizing Tool CIT-SZTOOL ■ Tweezers ■ Small Pliers ■ Pin Pusher ■ Jeweler’s Plastic Mallet Assembly 1. Place the bracelet in the CIT-SZTOOL, with the arrows on the back of the bracelet pointing away from you. Align the pin hole on the side of the bracelet with the Citizen tool sizing pin. Apply gentle pressure to start removal of the pin. pd Pin and Dual Tube (Split Pipe) ■ Tweezers Disassembly 2.
eX END TAB SECURED EXPANSION ps Split Pin (“Cotter Pin” Style) special Procedure Recommended Tools ■ Thin Blade Recommended Tools ■ Citizen Sizing Tool CIT-SZTOOL Planning the Adjustment You may start your adjustment anywhere near the center of the watchband. This illustration shows the starting point as “H” and adjacent topshells and bottom boxes numbered. Decide how many links you wish to remove. 1. Remove the link pin in the direction of the arrow.
eX CENTER TAB SECURED EXPANSION Recommended Tools ■ Smooth Flat-Jawed Pliers ■ Thin Blade CB cut BAND (polyurethane straps) 1. Using a pin pusher or tweezers, press the tip of the spring bar and at the same time gently pull the band from the clasp. Planning the Adjustment You may start your adjustment anywhere near the center of the watchband. This illustration shows the starting point as “H” with adjacent topshells and bottom boxes numbered. Decide how many links you wish to remove.
7. watch setting instructions MODELS – AT40** PERPETUAL CHRONO A•T Multi-Function Hand 24-Hour Scale Mvmt. Cal. No.
MODELS – AT703* PROXIMITY Multi-Function Hand Upper Right Button (B) Mvmt. Cal. No. W760 FEATURES Benefits • Light-Powered • Environmentally Clean Energy Source • Perpetual Calendar • Accurate to the year 2100 Hour Hand • Chronograph • 1-Second Chronograph Measures up to 60 Minutes • Power Reserve Indicator • Displays Remaining Charge Crown 24-Hour Hand • Bluetooth® 4.
MODELS – AT90** WORLD TIME A•T Benefits • Light-Powered • Environmentally Clean Energy Source • Atomic Timekeeping • Radio-Controlled Accuracy • World Time • Time Adjustment in 26 Time Zones • Perpetual Calendar • Accurate to the Year 2100 • Power Reserve Indicator • Displays Remaining Charge • Dual Time • Second Time Zone • Alarm • Upper Right Button (B) Time Zone Scale Mvmt. Cal. No.
Models – B L000* Perpetual Calendar BL002* Mvmt. Cal. No. E71* BL003* and No.
MODELS – B L5*** PERPETUAL CALENDAR CHRONOGRAPH Mvmt. Cal. No.
Altimeter 25 Ft Hand MODELS – BN503* Promaster Altichron FEATURES Light-Powered • Environmentally Clean Energy Source • Altimeter • Measures Range of -985 Feet to 32,500 Feet • Electronic Compass • Indicates Magnetic North • Power Reserve Indicator • Displays Remaining Charge Atmospheric Pressure Sensor Minute Hand Altimeter 10,000 Ft and Power Reserve Level Hand Crown Lower Left Button (B) Please view our interactive setting instructions at www.citizenwatch.
MODELS – CB00** WORLD PERPETUAL A•T Upper Right Button (B) (recessed in case) Time Zone Scale Mvmt. Cal. No. H14* FEATURES Minute Hand Mvmt. Cal. No.
Models – CC108*, CC109* Eco-Drive SatelLITE WAVE City/Time Zone Scale Upper Right Button (B) Mvmt. Cal. No.
MODELS – FC00** LADIES’ WORLD TIME A•T • • Light-Powered Atomic Timekeeping Benefits • • Upper Right Button (B) Time Zone Scale Mvmt. Cal. No.
MODELS – JR4*** SAILHAWK YACHT TIMER Function Hand/Chronograph Race Timer Minute Register Hand Mvmt. Cal. No.
MODELS – JY00** SKYHAWK A•T Light-Powered Environmentally Clean Energy Source Atomic Timekeeping • Radio-Controlled Accuracy World Time • • Dual Alarms • • Chronograph • • • • Perpetual Calendar • Analog/Digital Displays • 99-Minute Countdown Timer • Power Reserve Indicator Time Adjustment in 43 Cities Crown Frequency Scale Digital Display 1 Digital Display 2 Two Independent Alarms 1/100-Second Chronograph Measures up to 24 Hours • Accurate to the Year 2100 • Shows Month,
Learn about Eco-Drive Citizen Watch Company of America, Inc., 1000 West 190th Street, Torrance, CA 90502-1040 For Orders, Repairs and Parts: (800) 321-1023 Fax (310) 532-8101 London • Los Angeles • Mexico City • New York • Toronto • Tokyo Citizen Watch Company of Canada, Ltd.
