Developer's Guide

4-2
Cisco Interactive Experience Platform Content Creation Guidelines
Chapter 4 Content Management
Define Business Goals
• Time line: How many weeks will be allotted to design and build the content? What are the dates for
getting approval, educating employees, and conducting the pilot? When is the roll out date?
• Budget: What is the budget for initial content creation? What is the budget for refreshing and
updating the content?
• Communication: How will this project be communicated internally and externally? Who is
responsible for that communication?
• Support: If content errors (incorrect information, bugs, etc.) are identified by customers or
employees, who should employees contact to fix the errors?
• Venues: Where will the displays be located (by entrances, by cash registers, on train platforms, in
the arrivals or departure halls, at customs, at gates, etc.)? Will the displays be placed in high traffic
locations or placed away from high traffic areas? Will the displays be grouped together or scattered?
What is the bandwidth in the venues?
• Displays: Will the displays be mounted in kiosks or against walls? How high will the bottom of the
screen be from the floor? What are the dimensions of the screens? What is the orientation (landscape
or portrait) of the screens?
• Refreshes: Plan for freshness. It is also only as good as the content and the timing of delivery, so
plan in advance to keep content fresh and relevant. How often will content be refreshed, rotated, and
retired?
• Content parameters: Will content be built in-house, outsourced, or licensed from third-parties? What
type of content is needed? How many zones of content are needed? How many layouts will be
needed? Will multiple layouts be used in one store/branch/station/terminal? What is the minimum
and maximum number of seconds that a message should play? How many playlists are needed? Will
there be multiple playlists for different times of the day, week, etc.? Will kiosks in a single
store/branch/station/terminal play the same playlist or will they each have a different playlist? Will
playlists differ by region? What are the minimum and maximum minutes for a playlist? Is translation
or localization of the content required?
Define Business Goals
Establishing your business’ objectives will drive the type of content that is built.
• Why is your company deploying this solution?
• What does the company hope to achieve? Is it to increase sales, up-sell, or cross-sell
products/services? Is it to generate revenue by selling ad space to third parties?
• Do you want to entertain or inform your audience?
• Do you want to use virtual agents to supplement or reduce the workforce?
• Do you want to leverage expertise by using remote expert so that customers in all cities can tap into
their knowledge?
• What results are desired?
Understand Your Audience
If you do not already have a profile of your audience, consider the following:
• Demographics: What are the age range, gender, education level, and disposable income of your
customers?