Developer's Guide

CHAPTER
4-1
Cisco Interactive Experience Platform Content Creation Guidelines
4
Content Management
Revised: September 4, 2015
Chapter Overview
It is important to follow a process when developing content for this solution. Developing content without
a process in place or skipping a phase could be costly in the end, resulting in ineffective or irrelevant
content that needs to be re-designed. This chapter provides suggestions on how to plan, develop,
implement, and maintain content for the Cisco Interactive Experience Platform.
The topics in this chapter include:
• Plan, page 4-1
• Define Business Goals, page 4-2
• Understand Your Audience, page 4-2
• Design and Build, page 4-3
• Obtain Approvals and Buy-In, page 4-3
• Conduct a Pilot and Revise Content as Necessary, page 4-4
• Measure Effectiveness, page 4-4
• Update and Refresh Content, page 4-4
Plan
Content development is often done without a plan in place. This is a mistake. A good plan can provide
a clear direction by taking into consideration your business objectives, your audience, the physical
environment of the interactive displays, and other marketing mediums that your customers experience.
A content plan ensures that the type of content you use, and the frequency in which it’s updated, is
always “on-point” with your business communication objectives. A content plan helps shape where you
locate screens, the type of content you develop, and how customers will engage with your displays.
When creating your plan, take the following into consideration:
• Business goals: What is the company trying to achieve?
• Audience: What are your customers’ needs and desires?
• Metrics: How will results be measured? What is the definition of success?
• Roll-out: Will the interactive displays be launched all at once or will they be rolled out in phases?