Developer's Guide

3-15
Cisco Interactive Experience Platform Content Creation Guidelines
Chapter 3 Layouts
Industries and Sectors
• City wayfinding: Touch screen map of nearest city to help passengers reach their hotel. This
information should appear on kiosks/displays in the arrivals lounge, taxi ranks, train platforms, and
passport and customs areas.
• Taxi Booking: This application allows user to book a taxi. To book a taxi, user is required to choose
the taxi type, pick up time and pick point.
• Shops and restaurants within the terminals: Map, menus, and offers for passengers. When a
passenger selects a restaurant or shop, targeted ads from that merchant can display in the commerce
zone
• Additional services: Video or static information explaining additional services offered at the airport
such as playgrounds for children, areas that pets can be walked, or free Wi-Fi
• Third-party advertising: Earn revenue by selling advertising space to third-parties
• Virtual store: Create online store for duty-free goods that will be delivered to the passenger’s gate
by their departure
• Interactive demos: Video or animation showing how to fill out immigration and customs
documentation
Retail
The interactive kiosks and video displays can be used in retail stores or fast food restaurants. Consumers
will find the following information and applications useful:
• Store information: Touch screen interaction allows users to view products, categories, store maps,
and services
• Virtual store: Online store to order products. Fast food restaurants can use kiosks to allow customers
to place their orders, customize their meals, and pay for their food without having to wait in line at
the counter
• Offers and promotions: Special deals and promotions – based on location, schedule, user, or other
business rules
• Interactive demos: Interactive product demonstrations to show product features and allow users to
interact with products