Developer's Guide

3-14

Cisco Interactive Experience Platform Content Creation Guidelines

Chapter 3 Layouts

Industries and Sectors

This section provides ideas of how content can be designed for the following industries and sectors:

• Transportation

• Airport

• Retail

• Banking

• Public Sector

• Corporate

Transportation

The interactive kiosks and video displays can be used in bus stations or train stations. Commuters can

benefit from the following information in mass transit stations:

• Date and time

• Weather advisories that could affect travel

• Travel advisories such as station closures, delays, construction, accidents, and emergencies

• Bus or train schedules and status

• Trip planning: Passengers can plan point-to-point trips across multiple bus or train lines.

• Train or bus system map: An interactive map of the entire subway or bus system

• Local information such as street plans, coffee shops, restaurants, toilets, newsstands, Internet cafes

• Virtual station attendant for assistance

• Instructional videos such as how to buy a monthly pass or how to evacuate a train

• Security and emergency notification

• Offers and promotions: Special deals and promotions from either the transit agency or merchants

within the stations or nearby

• Customer testimonials: Videos of fellow commuters conveying their opinions and suggestions

• Other station services: Video or static information explaining additional services offered at the

station such as a branch of the local library.

• Third-party advertising: Earn revenue by selling advertising space to third-parties

Airports

The interactive kiosks and video displays can be used in airport terminals. Passengers will find the

following information and applications useful:

• Flight information: View and select flights using touch screen to get further information

• Notification: Receive notifications of flight status changes so passengers can be better informed at

all times

• Airport wayfinding: Touch screen map with shops, restaurants, and services for airport wayfinding