Developer's Guide

3-11
Cisco Interactive Experience Platform Content Creation Guidelines
Chapter 3 Layouts
Content Zones
Commerce Zone
The commerce zone is an area that is ideal for playing videos or animations to advertise products or
services. The advertisements can be for your company or for other companies if you sell the ad space.
The ads can be controlled by a playlist
, which can change over the course of the day to target different
users’ needs. For example, the morning playlist on kiosks in shopping malls can include advertisements
for breakfast restaurants; the afternoon playlist can include lunch and dinner restaurants.
They can also be triggered by the application with which the user is interacting for targeted advertising.
F
or example if the user is searching store inventory for coats, the application can trigger an ad for
coordinating scarves and hats in the commerce zone. Or if the user is searching an interactive map for
the nearest hotel, an ad for one of those hotels could display in the commerce zone. An application for
booking rooms at a hotel can also be made available to the user.
When consumers click on a cat
alog application on kiosks, a video of some of the products is displayed
in the commerce zone.
A quick response (QR) code can also be displaye
d in the commerce zone so that consumers or
commuters can scan it with their smartphones to use as their train ticket, coupon, or download more
product/service information.
Figure 3-11 Quick Response Code
The commerce zone can also display the virtual assistance application. This is particularly useful if the
virtual agent or remote expert will be assisting the user to use the application in the application zone.