Product specifications

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Cisco Connected Mobile Experiences: Advanced Business Platform for Wi-Fi Services
CMX uses location data to create detailed business analytics and customer engagement applications, including:
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CMX Connect: This location-enabled captive portal enables you to create a custom onboarding and
landing experience for your customers and better understand visitor behavior while in the venue. Web or
social authentication enables easy onboarding to the Wi-Fi network.
●
CMX Analytics: Onsite analytics show you how, where, and when customers and visitors are moving
throughout a venue. Online analytics shows you top visited websites and metrics for online mobile
promotions. Social analytics deliver valuable insight into your customer base through demographic data
from users who check in, such as age, gender, city (origin), and language.
●
CMX Browser Engage: Revolutionize the mobile experience with location and context-aware mobile
browser marketing capabilities. Customers and visitors can benefit from nearby services, indoor navigation,
targeted promotions, and other informational services just by using their mobile device browser.
●
CMX Dashboard: This location services management tool enables organizations to build and measure
context-aware, targeted marketing campaigns. They can view authentications, browser campaign adoption
(click-throughs) by particular zones, device types, top websites visited per zone, and more.
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CMX for Facebook Wi-Fi allows organizations to extend a seamless Wi-Fi sign-on experience to guests
and analyze their in-venue behavior using the Cisco and Facebook Wi-Fi platforms. It uses a software
connector to enable end users to authenticate to the Cisco Wi-Fi network and automatically “check-in” to
the venue’s Facebook profile to increase brand recognition. Solution benefits include:
Increased brand exposure through automated Facebook venue check-in with news feed streaming and
increased rankings for the Graph Search and Nearby Facebook features.
Ability to gain valuable insight into your customer base through demographic data from users who
check in.
Ability to deliver targeted advertisements to users who check in and to increase conversion with venue
relevancy and social context.
Table 4 provides a detailed comparison of the features offered with the Base Location and CMX licenses.
Table 4. MSE Licenses Comparison
Feature Base Location License CMX License
Advanced spectrum, location tracking, presence detection, API Yes Yes
CMX Connect, Analytics, Browser Engage, Dashboard, Facebook Wi-Fi No Yes
Cisco wIPS
Adding more devices to the network means new compliance concerns and unknown risks. The Cisco wIPS
monitors, mitigates, and reports malicious activity on the wireless network, including rogue access points, security
penetration attacks, and DoS threats. It helps you reduce liability, protect your reputation, and stay in regulatory
compliance. Part of the wIPS solution is available through the wireless LAN controller (WLC). Add the MSE for
more features and value.