User manual
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C3 Morgan Chronograph
The fth watch designed in collaboration between Christopher Ward
and the Morgan Motor Company, the C3 Morgan Chronograph
expands this very British partnership to a whole new audience.
A departure from the high-end chronometers seen in the CW and
Morgan Collection, the C3 Morgan Chronograph is born to reect the
thrill of speeding down winding country roads, not just the sanitised
circuits most only ever witness through a TV screen. That’s because
at its foundation the C3 Morgan Chronograph is based upon the C3
Grand Tourer, a descendent of Christopher Ward’s rst quartz watch,
2005’s C3 Malvern Chronograph. (Malvern, by sheer coincidence –
fate, perhaps – being the place where Morgan’s factory has been
based for over 100 years.)
Although home to a number of dress watch ourishes, the original
C3’s design was profoundly inspired by the dashboards of classic
British sports cars. While this automotive inuence has permeated
into many of CW’s releases since then, in the case of the new C3
Morgan Chronograph, the overall aesthetic complements Morgan’s
iconic logo perfectly. The ‘wings’ emanate a sense of prestige, while
a vintage silver-white dial and Arabic numerals nod towards
the legible and characterful dashboards found in elegant sports cars
like the Morgan 4/4 and Roadster.
A car is only as magnicent as the engine inside it, and in the
case of the C3 Morgan Chronograph, a Swiss-made Ronda 5021.D
movement condently provides high-end levels of accuracy and
precision. Then again, what else would you expect from a watch
bearing the Morgan crest?
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