Use And Care Manual

Buckskin
Driftwood Blend - Medium*
Driftwood Blend*
Natural Blend - Dark*
Autumn Red
Ivy Green
CypressCedar Blend - Dark* Natural Blend*
Sandpiper
Granite Gray
Rustic Blend - Light*
Terra Cotta
Flagstone
Desert Tan
Heritage Cream
Seagrass Rustic Blend*
Cedar Blend - Light*
Snow
The Power of Color
Approximately 80% of what we absorb through the senses
is visual, and color has the ability to distinctly inuence our
feelings and emotions in a unique way.
Today’s intelligent homeowners
• Understand that colors must work with neighborhood style
and architectural style of the home
• Want small “pops” of color to lend personality and exhibit
their style
• Want color coordination with hardscapes and landscapes
• Want to stand out “tastefully”
• Seek a “cohesive character” for their home,
but are often perplexed on how to achieve it
Interior color decisions are far easier than
exterior color decisions
When making exterior color decisions...
50% say “I trust my own visual instincts, my #1 inuence.”
40% say “ Magazines, TV shows and design websites
are one of my biggest inuences.”
10% say “ Neighbors, contractors, architects and other
sources are inuences.”
Choosing your color should be fun,
not intimidating.
See pages 23-24 for helpful guidelines.
60%
consumers are highly
condent in picking
interior colors
40%
consumers are highly
condent in picking
exterior colors
CertainTeed’s Cedar Impressions Colors
30
solids
16
cedarlife
color blends
30
coordinating
trim colors
Source: Brushre Consumer Panel Survey, 12/11
10