Datasheet

0% 20% 40% 60% 80% 100%
A long battery life
A scratch-resistant screen
A display that can be read in direct sunlight
The device being dustproof
The device being waterproof
A phone that can survive a drop onto concrete from 1.8m
High quality audio performance for noisy environments
The amount of storage memory
A high quality camera
A large display
The price of the device
A phone that looks tough and rugged
A thin, sleek design
Very important Important Low importance Of no use to me
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Phones Confidential. Not for distribution. Subject to change.
Product insights – Was Kunden wollen
How important are each of the following features to you?
Source: Bullitt Group ‘Rugged Smartphone User’ app store survey, June 2015 (1,254 respondents)