Specifications

VIRTU
INTRODUCTION AND OVERVIEW
CONFERENCE CANADA | 49
FUELING CREATIVITY
As much as anything, the development of VIRTU reflects the growing importance of meeting
space in virtually all organizations. Facilitating interaction and collaboration between people,
and creating environments where relationships can be established and built, is both the
challenge and the opportunity of office design.
This was the inspiration for creating VIRTU Conferencing – a collaborative process itself,
between Hatch Design and Krug’s in-house design team. Spending countless hours in meeting
rooms was a pretty good way to develop a conferencing product – lots of firsthand knowledge
was involved. But we also talked to facility managers, designers and architects about what
their needs were, and what was lacking among available products. We talked to dealers and
installers about what goes wrong when meeting rooms are ordered and installed, and to
electricians about how we could create an interface with technology that would not become
outdated by the constant advances in this area.
Most of all, VIRTU is about design that helps organizations reach their potential. In the words
of principal designer John Edwards, “VIRTU has many attributes, but our primary goal was to
create meeting rooms that would truly stimulate people. Many of the unique elements of
VIRTU – such as the Verso Table, the Connexus
TM
module, the shapes and angles, the
combinations of materials – are meant to allow a space to facilitate the creative process.
Furnishings that can do this deliver tremendous value.”
To this point, higher-end conference rooms have usually required the client or the designer to
find a custom millwork house to make furniture. This can offer some advantages, but also
some disadvantages: high cost, long lead times, the challenges of matching finishes and
materials to other furniture, and perhaps most of all, the extensive work involved with
designing custom furniture in the first place.
VIRTU changes all of that. All of these issues are turned into solutions. VIRTU is the most
extensive product offering of its kind. Krug’s industry-leading production system provides a
huge array of options within this line, allowing for the specific needs and wants of each project
to be addressed. But addressed with a product range that is already designed, engineered, and
is manufactured with a process that takes a few days, rather than weeks. And when all is said
and done, VIRTU provides the best value available today.
EFFECTIVE MARCH 1, 2008 A PRICE INCREASE OF 5% WILL APPLY TO ALL PRODUCTS IN THIS PRICE LIST