PowerShot Technology Guide Fall/Winter 2007

Technologies
2 3
Software Direct Print Accessories
Shooting Modes
FeaturesOperation
A New, Higher Standard in Digital Photography
Creating a digital image is a straightforward process. Creating a digital image
that captures your vision and intent is anything but. Properly executed focus…
brilliantly intense yet natural color… delicately rendered density and contrast…
all imbued with your own creative stamp and immune to lighting conditions or
focal length. That takes serious technology—Canon technology.
Over the decades, Canon’s proprietary technologies
have attained a level of sophistication unmatched
in the industry, and today, Canon cameras
for every budget and use include technology that
helps make you a better photographer. Group
shots take a giant leap forward with Canon’s
Face Detection Technology*, which finds and focuses
the faces in a scene, then precisely calibrates
exposure for the faces and background while
simultaneously adjusting the flash. New models
even let you focus and track a single face within
a group. Canon’s Optical Image Stabilizer delivers
sharp shots even in low light and at long focal
lengths. RAW mode is now available on the
PowerShot G9, giving photographers the widest
possible creative latitude in processing images.
iSAPS uses advanced prediction algorithms
based on Canon’s nearly seven decades of collected
data to optimize automatic focus, exposure and
white balance for any given scene.
Luminance
Far
Dark
Bright
Frequency
Low
Near
High
High
Frequency
Low
Frequency
Distance
PowerShot G9
Diagram of Photographic Space
* Face Detection only detects faces facing forward. And shows
up to 9 frames or 35 frames on select models.