Product guide

WIRELESS
PowreShot SD430 Digital ELPH Wireless cuts cables
out of the picture for unrivaled convenience. It allows
direct printing, uploading to a computer, transfer
to another SD430 Digital ELPH and remote
capture. You can register up to eight wireless
devices to the camera via the Setup
Menu. Plus, the state-of-the art
security system prevents third-
party interception of your
images during transfer.
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PowerShot Technology
VGA/XGA/720P MOVIE
RECORDING*
Smooth, high quality movie clips can be captured
at full VGA resolution (640 x 480) and 640 x 480 LP
mode. Some PowerShot models also offer XGA size
(1024 x 768 at 15 fps) for stunning detail, and 720p
for unprecedented HD clarity at 1280 x 720 at 30 fps.
Also available in movie mode* are Face Detection
AF for excellent focus of faces, stereo sound
recording, and 1080i component video playback.
TIME LAPSE MOVIES*
Time Lapse is a new feature that mimics the effect
of time lapse photography. Clips are recorded at
one or two fps, then played back at 15 fps for a
fascinating effect.
† PowerShot SD430 Digital ELPH Wireless only.
* Not on all models.
PowerShot
Technology
WHITE BALANCE
Canon iSAPS Technology ensures fast, accurate
automatic white balance compensation. PowerShot
cameras also let you select from preset modes
covering common lighting conditions, for example,
daylight, cloudy, tungsten, fluorescent, flash, or under-
water.* You can even perform manual white balance
adjustment using a white reference target, storing
the measurement as a custom setting for later recall.
SAFETY ZOOM*
Set a minimum acceptable megapixel count when
you are using digital zoom, and Safety Zoom will
make optimal use of the digital zoom range. The
zoom pauses at the end of the “safety zoom” rather
than at the end of the optical zoom range.
DIGITAL TELE CONVERTER*
The digital tele converter feature lets you shoot
subjects at great distances without mounting a
separate tele converter lens. Simply select one
of two magnification levels from the menu.
EXPOSURE METERING*
Advanced photographers can select from three meter-
ing
modes: evaluative metering, center-weighted
average metering or spot metering. Spot metering
provides an exceptional degree of control, enabling
the measurement to be tied to a designated AF point
or fixed at the center of the frame.
SAFETY SHIFT*
In Av and Tv modes, a Safety Shift function is
available to eliminate exposure errors: the camera
will automatically change shutter speed or aperture
to work within the ambient brightness conditions.
SAFETY FE*
Safety FE (which can be disabled) makes automatic
adjustments to prevent over/under exposed flash
shots when shooting in manual mode.
INTELLIGENT ORIENTATION
SENSOR
By automatically sensing whether the picture is being
taken horizontally or vertically, PowerShot cameras
are able to avoid the typical errors that occur in
AutoFocus, Auto Exposure and Auto White Balance
with less sophisticated cameras. Moreover, pictures
are properly oriented during playback, whether on
the camera’s screen or a computer monitor.
FLASH EXPOSURE
COMPENSATION*
With Flash Exposure Compensation, you can adjust
flash output above or below the level the camera
automatically selects by up to ±2.0 stops in 1/3-stop
increments. This is particularly useful for shooting
situations that are difficult for the camera’s automated
sensors to meter correctly such as subjects that
are unusually light or dark in color.
16:9 WIDESCREEN
RESOLUTION*
Select PowerShot models allow you to set your
recording pixels in Widescreen. Images taken in this
setting have a 16:9 aspect ratio, so when viewing
images on widescreen
televisions or computer
monitors, they are displayed
without warping or cropping.
with Digital Tele Converter
without Digital Tele Converter
Evaluative Metering
Spot Metering
Vertical
Horizontal
MOVIE EDITING
From start-point to mid-point or from mid-point to
end-point, the user can edit or erase unwanted
movie clips right in the camera in increments as
short as one second.
MOVIESNAP*
Great shots can happen at any time, even while
you’re recording a movie. MovieSnap lets you
capture a special moment as a high-resolution
still image while simultaneously shooting a movie:
simply press the shutter button down fully. The
camera will record the image at the same resolution
and compression rate you’ve previously selected.