Specifications

plus all the other media providers, such as newspapers and magazines that routinely offer

video as part of their online mix.

Then there’s the value argument. The EOS-1D Mark IV will have an estimated retail price

of $4,999 at introduction, a highly competitive opening price for a state-of-the-art, go any-

where, do anything professional DSLR with great speed, outstanding image quality and

remarkable convenience. Now, throw in that Full HD video capability. It’s hard to say

exactly how much this is worth because there is no direct equivalent in the world of pro

video — but it’s fair to say that the EOS-1D Mark IV’s video functionality alone is worth

several thousand dollars at least. If you are a still photographer, you’ve paid nothing what-

soever for this incredible video capability. If you are a videographer accustomed to spending

five figures or even higher for a professional camera, it will be well worth it to buy at least

several EOS-1D Mark IV cameras for serious production work; the images are that good

and the price is so appealing.

This paper details the ways in which the EOS-1D Mark IV has been designed to produce

terrific still images and videos, afford its users a tremendous range of configurability, be a

precise and rugged companion, and be a pleasure to use. Follow the discussion and see if

you don’t agree.

I. OVERVIEW