Specifications

Canon’s new professional DSLR, the EOS-1D Mark IV, enters a much more competitive and

difficult market than the one that greeted the EOS-1D Mark III in February of 2007. More

manufacturers are serious about competing in the professional segment and long-time favorite

brands of pros have upgraded their offerings. The world’s economy has been in turmoil for

more than two years, causing distress for dealers, distributors and manufacturers as well as for

their customers. How does a distributor or dealer order an inventory of cameras when its

traditional lines of commercial credit have dried up? And certainly, any individual’s purchase

that can be described as discretionary must take its place in line behind life’s necessities.

Canon understands that the EOS-1D Mark IV has to be prepared to answer all questions,

vanquish all competitors and appeal strongly to any and all who would use it to make their

living. This is an epic challenge. Canon’s vast R&D staff has worked furiously to produce

just such a camera. As you read in detail about the many aspects of the EOS-1D Mark IV’s

excellence, it becomes apparent that Canon’s engineers, designers and scientists have

indeed succeeded.

For whom is the EOS-1D Mark IV designed? To begin with, it is for the EOS-1 Series’

traditional constituency: professional photographers in virtually every category from photo-

journalism and sports through nature, wedding, portrait and fashion to commercial, industrial

and law enforcement. There is a great deal here to appeal to all of them in its new AF system,

refined image quality, advanced workflow, customizable controls and incredible responsiveness.

But there is a second camera inside the body of the EOS-1D Mark IV, an HD video camera

with amazing low-light performance, outstanding portability, a huge sensor similar in size

to the Super 35mm motion picture film format and a level of durability unheard of in most

HD video cameras. Professional videographers will recognize it immediately, the way they

identified the video potential of the EOS 5D Mark II. Still photographers at a wedding,

at a runway show, at a fire, will realize that they have with them an extraordinary tool

with which to capture the events before them and to distribute those results on the rapidly

growing universe of web video sites (YouTube.com™, Vimeo.com™ and so many others)

I. OVERVIEW