Reference Guide

TABLE
OF
CONTENTS
I.
QUALIFICATION GUIDE
--
CHARACTERISTICS
OF
THE
EOS-1
CUSTOMER.
II.
SAMPLE
SALES PRESENTATION
OF
AN
EOS-1
PAGE
1
2
III.
THE
MOST
COMMON
SALES OBJECTIONS
TO
THE
EOS-1
AND
HOW
7
TO
OVERCOME
THEM.
IV.
ACCESSORY
KITS--SOME
SUGGESTED
TOTAL
PACKAGES
UTILIZING
10
THE
EOS-1
CAMERA
FOR
SOME
OF
THE
MOST
POPULAR PHOTO-
GRAPHIC PURPOSES:
1.
2.
3.
4.
5.
6.
7.
8.
BEGINNERS
KIT
TOURIST
KIT
TWO-LENS
AMATEUR
KIT
PHOTOJOURNALIST
KIT
SCENIC
AND
LANDSCAPE
PHOTOGRAPHY
KIT
SPORTS PHOTOGRAPHER'S
KIT
PORTRAIT
KIT
CLOSE-UP/MACRO
KIT
10
10
10
11
11
11
12
12