Reference Guide

SALES PRESENTATION GUIDE
PAGE 1
QUALIFICATION GUIDE
-- CHARACTERISTICS OF THE EOS-1 CUSTOMER.
While it is true that anyone could want a camera as
technologically advanced as the new EOS-1, there are several
characteristics to look for when qualifying a potential buyer:
1. He or she will either be an advanced amateur photographer
with quite a bit of photographic knowledge or a working
professional photographer.
2. We expect him or her to be an "upscale" customer who does
not mind spending money to get the best and most advanced
camera available today.
3. He or she will be well educated and you should have no
trouble communicating or demonstrating the product.
4. He or she will be a customer that is up on the current
state-of-the-art in cameras and knows a technological
breakthrough when he sees one.
S. He or she may be just a customer who wants the "latest
thing" in adult toys and wants the camera with the most
status and "high-tech" appeal.
SOME PHRASES WHICH MAY ASSIST YOU TO DETERMINE WHETHER
YOU HAVE A POTENTIAL EOS-1 BUYER:
1. State-of-the-art.
2. Top-of-the-line.
3. Twenty First Century Technology.
4. Rugged and Reliable, yet Lightweight.
S. Fully-automatiC, yet user-controllable.
6. Designed with the best elements from the
Canon F-1, T-90, and EOS-series cameras.
7. Sealed against hostile substances.
8. Constructed to meet the demands of heavy,
professional use.