Canon EOS Sales Guide Improved Operability 2 electronic input dials handle a wide selection of operations, 'including user-selectable shutter speed/ aperture value combinations during metered manual operation. Custom Function Control 8 separate functions can be easily selected by the photographer, resulting in a highly personalized camera. Autofocus AF performance that is faster, more precise, and more reliable even in dim lighting.
Automatic operation plus sophisticated manual control. The new Canon EOS-l has been created to fulfill the requirements of the most demanding professional and advanced amateur photographers. It will become the classical standard against which other cameras must be measured, because it offers both the EOS system's highly-regarded automatic operation and a variety of "manual" options that permit fine tuning.
~{ Main Sales Features Auto/Manual Control The Main Electronic Input Dial The EOS-l is the first camera to incorporate two electronic input dials. The main dial sets the shooting mode, the AF mode and the metering mode. It selects shutter speeds or aperture values during shutter-priority or aperture-priority operation. It selects the film winding mode, number of multiple exposure presets, and manual film speed settings. It sets the auto exposure bracketing values and exposure compensation.
Main Sales Features :. Customized Operation Custom Function Control 1. Automatic film rewind can be canceled. This eliminates the possibility of rewind noise when shooting in very quiet areas. 2. The film leader can be left outside the film cartridge after automatic rewind is completed, making it easy to retrieve film during development. Film cartridges can also be partially used, removed then easily reloaded later. 3. Automatic DX-coded film speed setting can be canceled.
~; Main Sales Features Improved Autofocus Focusing Modes The new AF system incorporated in the EOS-l is faster. It works better under low-light conditions, and it's more precise. There are three focusing modes: the AF system more flexible, since it is possible to select independent operation. AF is initiated by pressing the AE lock button instead of the shutter button. ~ [ ) 1. One-shot mode AF operation is completed and locked once in-focus is achieved.
Other Superior Features Metering Systems The EOS-l's four metering modes are quickly selected by using the main electronic input dial. ,~( a microprocessor using a highly complex algorithm that determines the correct exposure. 1. Fine spot metering The most selective of the metering modes, fine spot metering reads only the light within the smaller circle (5mm dia.) and thus limits the input value to 2.
p D [ 1/250 Second Flash Sync Speed ) Manual Exposure Metered manual using the bar dot display in the viewfinder can be operated with the main dial selecting shutter speeds and the quick control dial handling the aperture values. (Custom Function No. 5 reverses this, with the main dial handling the aperture and the quick control dial inputting shutter speeds.
Accessories ':;; Power Drive Booster E1 The Power Drive Booster El raises the film advance speed to 5.5 fps, enabling very rapid-fire continuous shooting. (EOS-l body alone advances film at 2.5 fps.) The rugged, sure-grip power drive booster has a shutter button and AE lock button positioned on the base so that operating the camera vertically feels the same as when holding it horizontally. The booster's AA battery pack replaces the standard lithium battery.
Eosl ''An astonishing technological achievement that brings together the world's most advanced optics, electronics and high -precision engineering skills~' 9
Advanced EOS·1 Technology ~" Superior Reliability TTL·CT·SIR AF Ranging System The new EOS-I has been designed specifically to handle the heavy-duty work loads of a professional photographer. Performance is ensured from -4 °F (-20°C) up to 113 °F (45 °C) at 85070 humidity. The TTLCT-SIR (TTL Cross-Type Secondary Image Registration) phase detection system determines focus by driving the lens after completing a sophisticated process of signal detection and calculations.
Two Microprocessors only. The other microprocessor is in charge of AE and sequence controls. The two microprocessors can handle data independently and simultaneously. As a result, overall electronic operation is highly ·reliable, and AF operation speed and accuracy is obviously superior. The EOS-l employs an information processing system composed of two microprocessors.
Advanced EOS·1 Technology ~ The EF Lenses Ultrasonic Motor Canon's system of sophisticated autofocus lenses are widely recognized as setting the standards for superior optical performance. The large-aperture L series EF lenses provide an even wider choice of professional-use autofocus lenses. Some L series lenses employ an ultrasonic motor to handle AF operation within the lens. USM incorporates a ring-shaped motor that maintains the traditional lens shape.
UNDERSTAND THESE DATA DISPLAYS LCD Panel Information Exposure control--------------, o Shutter speed o ISO film speed o Battery check indicator Bulb indicator Custom Function number Custom Function setting o Aperture value ~----- Focusing Auto exposure bracketing amount ----~ Metering pattern -----------1--4 -_.-........;;-.
The EOS-1 System Rubber Frame for Dioptric 430EZ Adjustment Lenses nu n 300EZ Angle Magnifier S xIO Finder A2 Angle Finder B ML-3 Dioptric Adjustment Lens E 1 Standard Eyecup ;:: ~ ~ Connecting r' DO DO DO o E cra Command Back EI Focusing Screens E1 Lithium Battery Pack 2CR5 D-- Ni-Cd Battery Magazine Pack (C-size) Cable Release Adapter T3 Release 50 ==~------------~ Release 30 ~ Filters ~ ~U "0 Remote Switch 60T3 ~ ~ Ni-Cd Battery Charger TP (52 mm, 58 mm and (48 mm 72 mm
EF LENS LINEUP Closest Focusing Focus Drive Angle of View Lens AFD Construction Distance Minimum Aperture (ft.) USM umgth Weight Filter Size (mm) (m) (in.) (mm) (oz.) (g) Fish-eye EF 15mm fl 2.8 • 180° 7-8 22 0.7 0.2 Filter Holder 2- 7/1 6 62.2 11.6 330 EF 24mm fl 2.8 • 84° 10-10 22 0.8 0.25 58 1-1 5/ 16 48.5 9.5 270 EF 28mm fl 2.8 • 75 ° 5-5 22 I 0.3 52 1-11 / 16 42.5 6.5 185 EF 50mm fl1.8 • 190 985 46 ° 5-6 22 1.5 0.45 52 1-11 / 16 42.5 6.
Specifications Type and Major Components Film Transport Type: 35mm focal plane shutter SLR (Single-Lens Reflex) camera with auto focus, auto exposure and built-in motor drive. Lens Mount: Canon EF Mount (electronic signal transfer system). Usable Lenses: Canon EF lenses. Viewfinder: Fixed eye-level pentaprism. Gives approx. 100070 vertical and horizontal coverage of actual picture area and O.72X magnification with 50mm lens at infinity. Focusing Screen: Laser-matte screen with AF frame.
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Automatic operation plus sophisticated manual control. Display Panel Illumination - - - - - - - _ _ . Button ~-------- J~Xr)OSlUre Control Selector ~------- Metering Pattern Selector Main Electronic Input Dial -----------,,.
TABLE OF CONTENTS THE EOS CONCEPT: ELECTRO-OPTICAL- SYSTEMS PAGE 3 EOS-l: THE IMAGE OF THE NEW PROFESSIONAL. WHAT'S NEW AT A GLANCE 5 1. SYSTEM FEATURES: CONCEPTS DEVELOPED IN EOS SYSTEM, AND EXPANDED IN THE EOS-l. A. Electronic mount. B. Exclusive sensors for improved performance. C. Lens-Integral Dedicated Motors. 6 2. EOS-l PROVIDES SIMPLIFIED OPERATION AND IMPROVED CAMERA HANDLING. A. Quick-Control Dial accelerates camera handling. B. Full Information Viewfinder benefits decision making. C.
The EOS·1 System Rubber Frame for Dioptric 430EZ Adjustment Lenses n(C) 300EZ Angle Magnifier S xlO Finder Angle A2 Finder B ML-3 Dioptric Adjustment Lens E lD - - - - - Q] !;:: Standard Eyecup ~ ~ Connecting r' DO DO DO CitJ EJ Command Back EI Focusing Screens EI Transistor Pack E ~---- -- - ----.
THE EOS CONCEPT: ELECTRO-OPTICAL SYSTEMS When Canon introduced the EOS 650 and 620 in early 1987, this new camera system represented a departure from the technology of the past, with a view toward new capabilities, accuracy and precision, and potential for system development. While these two models were clearly designed for the amateur market, they also gave a clear indication of future possibilities.
A professional camera should be intuitive; it must not get in your way, or set up a barrier between you and your subject. EOS-l allows the photographer and the camera to work together, as a team, to make great photographs. The EOS has an operating layout, with centralized LCD information display and a unique "Quick Control Dial" that makes photography literally a one hand operation.
CANON EOS-l: THE IMAGE OF THE NEW PROFESSIONAL WHAT'S NEW AT A GLANCE * OUTSTANDING AUTOFOCUS PERFORMANCE >New CT-BASIS Sensor triples focusing precision. >Low Light Sensitivity extended to EV -1. >Improved Predictive Focusing increases shooting speed up to 4.5 fps with optional Power Booster E1. * SIMPLIFIED OPERATION & IMPROVED CAMERA HANDLING >New Quick Control Dial for precise, versatile exposure control. >Built-in Custom Function Control tailors camera operation to your preference.
CANON EOS-l: THE IMAGE OF THE NEW PROFESSIONAL. Professional photographers are extremely important to Canon. As "the eyes of the world," you enrich our lives with your visual skills. Because you are our most valued customers, we always do our best to provide you with the highest possible quality in photographic products. During the past 18 years, the F-l cameras and the FD lens system have demonstrated our commitment to your excellence.
The EMD is perfectly matched to the needs of a professional SLR camera. Its digitally controlled accuracy is far more consistent than any analog mechanical diaphragm can ever be. Beyond unequaled reliability and precision, it also offers simple depth-of-field preview in all exposure modes, including those in which the camera calculates the aperture.
thum b. No long er are you force d to give up manu al focu sing on the lens whil e you adju st your f/sto p! With 1/3 step incre ment s in both shut ter speed and aper ture, you can fine- tune your expo sure like neve r befo re. This is part icula rly impo rtant when you' re shoo ting narro w-la titud e trans pare ncy film. But the inno vatio n of the Quick Cont rol dial does n't stop there .
shooting style. You can choose any or all of them as you wish. Open the palm wing, press the CF button, and dial in the feature you want. Pressing the CF button again activates the feature, or deactivates it when you decide. improvements in this area. Canon realizes that creative control is the essence of imaginative photography. Accordingly, we have endowed the EOS-l with the most comprehensive control system ever offered in any 35mm camera.
lets you use the camera's AF system to set the precise zone of sharpness in your photographs. It can be particularly useful in low light, or any other time when depth-of-field control assumes importance. What's new about the EOS-1 in these modes? For the first time ever, you can use the Quick Contro~ Dia~ to fine-tune your exposures. It's quick and easy; just watch the match-needle scale {or the EOS-1's external LCD} to control the exposure your way as long as you want.
camera because it provides excellent exposure control for action photography. This pattern is selected by using Custom Function #8. The meter coupling range at ISO 100 for all patterns except spot is EV o to 20. In Spot, the sensitivity is rated at EV 2 to 20. Extended Shutter Speed Control The quality of shutter speed control in a professional SLR is always of paramount importance. EOS-1 upholds that importance by becoming the first camera to offer discrete increments of 1/3 step value.
~,~ =-=i r---------t- Ii s~ : l ++ i i H-BASIS -, ~ l___ ~~8 it I n --t-+ ~-~ ~ l~ ZOH Plane 01 locu s (Iilm Planeli l Sta nda rd image interval for the in-focus condition (Always fixed) LV-BASIS Secondary image formation lens Image Interval IS --- - --- --- I ~~;rl~~o~~~~~~.d to '-----' dil lon I Image Inte rval - """--'.' ~~~~~~~~ IS wide to the In.fOCUSSUbieCI / ~' ~ __ ~~ I ~ New Cross-Type BASIS Sensor.
way, you can achieve up to 5.5 fps shooting speed while maintaining a single focusing position. Alternatively, you can recompose an off-center subject and hold focus in more rel axed situations. However, the maximum AF performance of the EOS-l is attained by selecting AI Servo and the Continuous High setting on the Power Booster. This combination, sequences. In other cameras, when focus tracking is desired, the motor drive must be set to Continuous Low operation.
normally on the lens while you shoot, camera handling is improved because you don't have to move back to the camera body to make this adjustment. Additionally, EOS-1 Autofocus still works in manual focus, confirming sharpness even in low light with wide-angle lenses. With Ultrasonic (USM) lenses, though, manual focusing takes on a completely new dimension. To begin with, it's electronic rather than mechanical. This is superior to conventional mechanical focusing in several ways.
off if necessary. If you want to leave the film leader out upon rewind completion, just activate Custom Function #2. You don't have to send your camera in to a Service Technician for this standard EOS-l feature. standard EOS-l Includes Built-in Winder. Recommended when light weight is a consideration, the standard EOS-l configuration includes a built-in 2.5 fps or single frame winder. It uses a high-capacity 2CR5 6-Volt Lithium battery that can maintain full operation in temperature extremes.
of choice for today's photojournalists, even though it is technically designed for amateur use. Increasing the body material thickness by 25% compared to the T90 and adding layers of nickel, copper, and black chrome plating, the EOS-l achieves superb rigidity while reducing weight compared to an all-metal body.
Explanation of Aspherical Elements. An Aspherical elements exhibit several characteristics which are extremely difficult to achieve using conventional spherical designs. Most importantly, they eliminate image-degrading spherical aberration, which results in reduced sharpness and low contrast in other formulas. They also minimize pincushion and barrel distortion while reducing flare. Moreover, they reduce size and weight while improving optical performance.
Subsequently, Canon has employed the glass-molding technique in 6 EF formulas. They include the 28mm, 13Smm, 28-70mm, 3S-10Smm, 3S-13Smm, and 70-210mm lenses. These are all high-volume, heavy-production lenses that provide outstanding optical quality at moderate prices. UD Glass & Fluorite Improve Telephoto Performance As focal length increases, spherical aberration is replaced by chromatic aberration as the most serious image degradation factor.
3. EF 20-35mm f/2.SL--(AFD) This unique constant-aperture formula has both the widest focal length and the fastest aperture ever offered in a wide-angle zoom. Its aspherical design minimizes distortion and flare, while the AFD contributes to compact size and light weight. This lens is destined to become a particular favorite of photojournalists, scenic photographers, and other wide-angle aficionados who will appreciate the accuracy of EOS Autofocus in combination with amazing optical performance.
Special Purpose Lenses. 16 additional AFD-type EF lenses cover a wide range of focal lengths, providing flexibility and versatility without sacrificing necessary quality. 7 fixed focal length lenses from this group will be of particular interest to professional photographers: The 15mm £/2.8 is a full frame fisheye providing a 180 degree angle of view on each diagonal. The optical performance of this new formula lens exceeds that of the FD 15mm f/2.
8. HIGH PERFORMANCE FLASH SYSTEM. When Canon introduced the T90 in 1986, its advanced through-the-Iens flash system astounded the entire photo industry, offering highly sophisticated performance with simple operation. Concepts such as A-TTL, Second Curtain Sync, and auto fill-in flash with slow shutter speeds were pioneered by the 300TL, and have since been imitated (and advertised) by our competitors.
special sealed NiCd battery for top performance. FUll-power manual ' recycling is under 2 seconds with this accessory. Transistor Pack E is made exclusively for the 430 EZ. To maintain TTL flash operation for off-camera or multiple flash photography, the EOS-l is compatible with Canon's TTL Hot Shoe Adapter 2, TTL Distributor, the Off Camera Shoe Adapters, and Connecting Cords 60 (2 ft.) and 300 (9.8 ft.). EOS-l also features a built-in threaded PC socket for nondedicated flash.
EF LENS LINEUP Closest Focusing Focus Drive Angle of View Construction Lens (ft.) (m) (in.) (mm) (oz.) (g) • 22 0.7 0.2 Filter Holder 2-7/ 16 62.2 11.6 330 • 84 ° 10-10 22 0.8 0.25 58 1- 15 /1 6 48.5 9.5 270 EF 28mm fl 2.8 • • USM • EF 50mm fI 1.0L (Ultrasonic) • • EF 85mm fI I.2L (Ultraso nic) • Soft focus EF 135mm fl 2.8 Weight Length Filter Size (mm) 7-8 EF 24mm fl2 .8 Compact-Macro EF 50mm fl 2.5 Aperture 180° AFD Fish- eye EF 15mm f/ 2.8 EF 50mm flI.
EOS-1 Specifications Type and Major Components Film Transport Type: 35mm focal plane shutter SLR (Single-Lens Reflex) camera with auto focus, auto exposure and built-in motor drive. Lens Mount: Canon EF Mount (electronic signal transfer system). Usable Lenses: Canon EF lenses. Viewfinder: Fixed eye-level pentaprism. Gives approx. 100070 vertical and horizontal coverage of actual picture area and O.72X magnification with 50mm lens at infinity. Focusing Screen: Laser-matte screen with AF frame.
ILLUMINATED LCD PANELAND VIEWFINDER DISPLAYS SHOW ONLY NECESSARY INFORMATION LCD Panel Information Exposure control------------, o Shutter speed o ISO film speed o Battery check indicator Bulb indicator Custom Function number Custom Function setting o Aperture value r------ Focusing ONESHOT AI SERVO M.
Canon CANON U.S.A., INC.
EF LENS LINEUP Focus Drive Lens Angle of View Construction AFD Fish-eye EF 15mm fl2.8 EF 24mm f12.8 EF 2Smm fl2.8 EF 50mm flI.8 (ft.) Weight Length Filter Size (rom) (m) (in.) (mm) (oz.) (g) 2-7/16 62.2 11.6 330 1-15 / 16 48.5 9.5 270 • 180' 7-8 22 0.7 0.2 Filter Holder • 84' 10-10 22 0.8 0.25 58 • 75' 5-5 22 1 0.3 52 1-11/16 42.5 6.5 185 • 46' 5-6 22 1.5 0.45 52 1-11/16 42.5 6.7 190 46' 9-11 16 2 0.6 72 3-3 / 16 81.5 2.2 lb.
LENS FOCAL LENGTH ANGLES OF VIEW Focal length 800mm 600mm 500mm 400mm 3°06 4° 10 5° 6°10 mm Diagonal angle of view 8° 15 200mm 12° 63° 28mm 75 ° 24mm 84° 20mm 94° 17mm 104° 14mm 114° Angles of view for the popular focal lengths Type Fish-eye Super wide-angle Wide-angle Standard Short-telephoto Telephoto Super-telephoto 7.5 15 14 17 20 24 28 35 50 85 100 135 200 Diagonal < 43.
CANON EF LENS ACCESSORIES LENS HARD CASE SOFT CASE LENS FILTER LENS CAP GEL. E-73 EF 15mm f2.8 LHP-CIO ES-C9 EF 24mm f2.8 LH-B9 ES-C9 EW-60 58mm E-58 EF 28mm f2.8 LH-B9 ES-C9 EW-65 52mm E-52 EF 50mm fLO LH-D12 ES-79 72mm E-72 EF 50mm flo 8 LH-B9 ES-C9 ES-65 52mm E-52 EF 50mm f2.5 Compact Macro LH-CIO ES-C9 52mm E-52 Life Size Converter EF LH-B8 ES-C9 EF 85mm flo 2 LH-D12 ES-79 72mm E-72 EF 135mm f2.8 LH-B15 ET-65 52mm E-52 ES-C13 EF 200mm flo 8L Exc.
EF 15mm f2~ 8 Fish Eye The newest concept in Fish Eye lens design, the advanced Electro Focus EF 15mm f2.8 lens features low distortion, while combining improved performance of lens elements. with reduct ion in the number Gelatin Filters are attached to the rear of the lens, allowing a greater freedom of choice in filters, while the 7 group / 8 element lens composition offers a superior optical capability.
--------EF 24mm f 2 . 8 - - - - - - - - • Rear Focusing • Floating The Canon EF 24mm a wider perspective distortion associated This lens design also operation: 0.3 sec. to infinity. * 6 f2.8 wide angle lens produces than a 28mm lens without the with extreme wide angle lenses. provides extremely fast autofocus from minimum focusing distance Rear element focusing system with floating design for unsurpass e d image quali ty, particularly & short distances.
EF 28mm f2.8 • Glass Molded Aspherical Element III A compact, high performance wide angle lens, the Electro Focus EF 28mm f2.8 is an optically advanced lens that offers a wide angle effect with great depth-of-field. It produces snapshots and scenic pictures with high contrast. Its high performance makes it a valuable member of the EF lens line for superior communication with Canon EOS camera bodies.
EF 50mm f1.8 The normal lens of the Electro Focus EF lens system, the EF 50mm f1.8 achieves superior optical performance, including better contrast and uniform color balance. With a minimum focusing distance of only 18" (O.45m), this lens surpasses previous lens standards for sharp focus and through the EOS electronic optical system, achieves instantaneous communication with Canon EOS bodies. * We achieved excellent results with the 50mm lens, even wide open at f / 1.8 - Modern Photography, January 1989.
EF 50mm f1.0L (Ultrasonic) • Ground and Polished Aspherical Element a • Floating The EF SOmm f/1.0 L lens is the world's first standard lens for SLR cameras to possess the ultra-large-diameter maximum aperture of f/1.0. The lens was developed as a high-performance L-series lens to meet the needs of professional photographers, and features high optical performance at maximum aperture and highcontrast image quality.
EF 50mm f2.5 C_ompact Macro • Floating Floating Space ~ The EF 50mm f 2.5 Compact Macro , with its large ' aperture, is one of t h e f astest autofocus f 2.5 macro lenses in the world. Intended primarily for macro photography over the range from infinity to 112 life size , it also provides outstanding optical performance at all ranges when used as an all-purpose photographic lens. Its large aperture also makes it possible to blur a background for greater effect in closeups.
EF 85mm f1.2L (Ultrasonic) • Ground and Polished Aspherical Element m • Floating Floatr Space The EF 85mm f / 1.2L lens is an ultra-large aperture medium telephoto lens developed to meet the high quali ty standards of the L lens series and the needs of professional photographers by providing high contrast image quality and superior optical performance especially at maximum apert ure. Wi th its large f/1.
EF 135mm f2.8 (Soft Focus) • Glass Molded Aspherical Element • Rear Focusing The Electro Focus EF 135mm f2.8 takes clear, sharp images with normal use, while its soft focus feature adds variety to picture taking. By changing the spherical aberration, you can produce a soft blurring effect, a varying degree of softness and a soft focus image without variable aberration. As a normal lens , it retains high opt ical quality, a benefit of all the new Canon EF lenses.
EF 200mm f1.8L(Ultrason· • UD Glass Element 1:":': ':':-::1 • Rear Focusing The Canon EF 200mm fl.BL is the fastest 200mm lens in the world. Making it the perfect lens far the professional in the areas of commercial, fashion, and indoor sports photography. The ultra-fast f/l.B apert ure also allows the photographer to isolate the subject by obtaining highly-blurred backgrounds. The lens design of the EF 200mm f 1. BL also corrects various aberrations common to large aperture lenses. The EF 200mm fl.
EF 300mm f2.B_L(Ultrasonic)I_ _ __ r71 • UD Glass Element [ill • Fluorite Crystal Element ~ • Rear Focusing An extraordinary long lens for professional cameramen, this optically advanced telephoto lens offers the light gathering power of a super-telephoto.
EF 600mm f4.QL (Ultrasonic) • UD Glass Element r:7:l LB • Fluorite Crystal Element ~ • Rear Focusing The Canon EF 600mm f4. OL is the first super telephoto EF lens and is designed for demanding professional use. It is particularly useful in nature photography, some news applications, and can be effectively used for outdoor sports. A new optical system design reduces aberration variation with respect to distance and improves picture quality at short distances. The EF 600mm f4.
EF 20-35mm f2.8L • Ground and Polished Aspherical Element ~ • Floating • Internal Focusing The EF20-35mm f / 2.8L is a large-aperture, wide-angle zoom lens which features high brightness and optical performance on a par with single focal lengths ranging from ultra-wide-angle 20mm to wide-angle 35mm. The lens was developed as a high-performance L-series lens with high image quality and superior operability to fulfill the needs of professional photographers.
EF 28-70mm f3.S-4.Sll • Glass Molded Aspherical Element The EF 28-70mm f3.5-4.5II zoom lens is extremely compact and lightweight and features a molded aspherical element for nearly dis tort ion-free image reproduct ion. The built-in macro mechanism allows focusing as close as 15 inches for a 0.22x magnification power at 70mm. * Glass molded aspherical design. * Flare suppression 2 & 3. * Built-in full range macro. * "This zoom works ffi my normal with the EOS and it is sharp zoom length.
- - - EF 28-80mm f2.8~4.0L(Ultrasonic) • Ground and Polished Aspherical Element ~ This large aperture professional zoom lens offers high image quality over the range of wide angle to medium telephoto. Using two aspherical lens surfaces, the EF 28-80mm f2. 8-4.01. provides high performance despite its 3x zoom ratio. A moving flare suppression diaphragm is included between groups 2 and 3 to deliver virtually flare-free images at all focal lengths.
EF 35-70mm f3.5-4.5 This high performance standard zoom lens was developed for precision work with autofocus operation. A highly compact lens with a three-group zoom system construction, it is easy to operate since its length doesn't change during zooming. A macrophotography feature covers the entire zoom range. * Macro over entire zoom range. * Described as "exceptionally Brooks, Petersen's Photographic.
EF 35-105mm f3.5-4.5 • Glass Molded Aspherical Element Providing high performance in a compact package, the opt ics of this high quality zoom lens have been improved to allow macrophotography over the full zoom range. A high ranking member of the EF lens group, this is the shortest of all manufacturers' lenses with similar specifications. 20 * Glass molded aspherical design for greater compactness and image sharpness. * Macro covers entire zoom range.
EF 35-135mm f3.5-4.5 • Glass Molded Aspherical Element A molded aspherical glass element makes the EF 35-135mm f3.5-4.5 super sharp and compact in size, even with its nearly 4x zoom ratio. Plus it covers most popular focal lengths to serve as a perfect multi-purpose lens. A macro mode enables focusing as close as 37 inches with a magnification power of O.18x.
EF 50-200mm f3.5-4.5 Featuring a 4x zoom ratio, the EF50-200mm f3.5-4.5 covers many popular focal lengths, from normal all the way up to telephoto. In addition to compact size, the lens offers full range macro capability with a minimum focusing distance of only 4 ft. (1.2m). 22 * Built-in full range macro * A four group zoom system provides high quality focusing optical performance over the entire range, from closeup to inf ini ty * "Overall an excellent performer of zoom lens." Modern Photography.
EF 50-200mm f3.5-4.5L • Fluorite Crystal Element ~ This high-performance zoom lens joins Canon's professional line of 'L' series lenses and features superior optical performance by utilizing two fluorite glass elements. It is compact and lightweight, with a 4x zoom ratio covering the standard to telephoto focal lengths. The full range macro mechanism allows focusing as close as 4 feet with a magnification power of O.23x.
EF 70-210mm f4.0 • Glass Molded Aspherical Element Destined to be the most popular zoom in the EF lens system, this high level standard-to-telephoto zoom lens combines excellent optics with compactness and great versatility. High quality optic performance is achieved through use of an aspherical molded glass element. The lens has a close focus distance of 4 feet in the macro range.
EF BO-200mm f2.BL • UD Glass Elem'ent illillJl • Internal Focusing ..... . ..... ... . ... ........ . ..... ...... .. .... . .. ..... ... :::: -----1~::::::: ........... ... .. ....... . . ... .. .. .. ... ... .. .... . . ... . ... The EF SO-200mm f / 2.S L lens is the first large-aperture telephoto zoom lens in the EF lens series. The lens was developed as a high-performance L-series lens and features high image quality and superior operabili ty to meet the needs of professional photographers.
EF 100-300mm f5.6 telephoto optically advanced zoom lens A compact, lens the EF 100-300mm f5.6 with a 3x zoom ratio, mechanism full-range macro built-in, features a in focusing distance macro range of close and a 4 . 6 ft. (1.4m). 26 * Built-in full range macro * Three-group moving system contributes to the compactness of the lens CONSTRUCTION: 15 Elements,9 Groups HARD CASE: LH-C21 MINIMUM APERTURE: 32 SOFT CASE: ES-C20 CLOSEST FOCUSING DISTANCE: 4.
- - E F 100-300mm f5.6L • UD Glass Element L:::H • Fluorite Crystal Element ~ A sophisticated professional lens, the Electro Focus EF 100-300mm f5.6L offers sharp images by using one element each of fluorite and UD glass to reduce chromatic aberration. Hith a close focusing distance of 4.6 ft. in the macro range, the lens has excellent macro capability. It has a built-in, full-range macro feature, and a three-group moving zoom system for compactness. * Fluorite and UD glass construction.
EXTENDER EF 2x Designed for use with the EF 300mm f2.8L and the EF 200mm f 1. 8L, the Extender EF 2x doubles the magnif icat ion of the lens while providing superior imaging performance. The extender is also designed to be used with future Canon lenses. Image performance with this specially designed 2x extender is comparable to that of a single lens.
ExtenderJF 1.4x The Canon Extender EF 1.4x is designed exclusively for use with Canon EF 200mm fl.8L, EF 300mm f2.8L, and EF 600mm f4.0L lenses. By using the EF 1.4x Extender with these lenses, the photographer can increase the focal length by 1.4 times or 40 % but at the cost of only one f-stop, compared to a 2 f-stop light loss when a 2x extender is used. Autofocus operation of these lenses is also maintained.
Life Size Converter EF The Life Size Converter EF is designed exclusively for the EF 50mm f2.~ Compact Macro lens to achieve up to 1:1 magnification ratios. With the converter in place, total autofocu~ operation is maintained. Super Spectra coating of lens elements provides critically sharp images. 30 CONSTRUCTION: 4 Elements,3 Groups HARD CASE: LH-B8 MINIMUM APERTURE: N/ A SOFT CASE: ES-C9 CLOSEST FOCUSING DISTANCE: N/ A LENS HOOD: N/A LENGTH: 1 3/8" FILTER SIZE: N/A WEIGHT: 5.
CANON SPEEDLITE 430EZ Canon's new Speedlite, the 430 EZ, offers the highest performance of any EOS electronic flash unit to date. No matter what the surroundings may be, from total darkness to bright sunlight, the 430 EZ can improve the quality of your flash photography. Standard 430 EZ features include: * Guide Number 116 [ft.] (ISO 100, 50mm lens) * Bounce and SWivel Flash Head. * Internal Automatic Zoom from 24-BOmm with Manual Override.
Canon Speedlite 430EZ Bounce Latch-___ I Sync Position Button Display Panel ... ----===:.
430 EZ Controls -and Features When the Main Switch (fig. 1) is turned ON ("I"), the 430 EZ begins charging. Charging is complete when the ready lamp glows red. fig . 1 Rapid Fire Flash: When using AA batteries in all modes except Manual 1/1, 1/2, and Stroboscopic Flash between 6 and 10 Hz, the ready lamp will glow green before it glows red. The green ready lamp indicates a usable partial charge, and is referred to as Rapid Fire Flash.
The 430 EZ Internal Zoom Mechanism: ATTL ATTL ,*.«010],,1 ,-" ,,Vlf.«ot.l"j :,:, mm JLfmm M Zoo m ( i4';-';;:2 8;;;;~"::3-5-m m- 50m ;;;:'70-;;';;.::s0';; m 'J fi g . 2 fi g. 3 ~--------=-~~------~fig . 4 Automatic Zoom Setting: The flash head position automatically adjusts to lens focal length from 24mm to 80mm when the camera shutter release is pressed halfway. "A Zoom" (fig. 2) appears on the display panel. Manual Zoom Setting: Press the "Zoom" button (fig.
Exposure Compensation: ATTL ,*,;(.f.],,1 ~ - 0 " I:IUmm __________________ ~ fig. 5 This feature permits the photographer to set flash-fill ratio independent of available light exposure, to +/- 3 steps in 1/3 step increments in A-TTL and TTL modes(fig. 5). Press the "+" or "-" buttons below the display panel. The 430 EZ Exposure Compensation feature does not work when the flash is set to Manual mode.
The maximum number of flashes per _second (Hz) as compared to selected power ratios is shown below (fig. 11): Maximum Number of Flashes (number of flashes until the ready lamp goes out) Flas h Inte nsity Numbe r of Times M1 /4 118 1/16 1/32 3 3 3 3 3 4 4 4 5 5 5 9 9 9 9 9 17 18 20 20 20 13 13 13 13 14 20 20 20 20 20 10Hz 9Hz 8Hz 7Hz 6Hz 5Hz 4Hz 3Hz 2Hz 1Hz 5 5 5 5 8 8 9 9 12 t t ATTL ";(.1.1 .. 1 ell _'L'mm ~ fi g. 11 f ig .
Bounce Flash (Continued): ATTL ,*..t(.t.I,,1 FS.b fig . 14 fi g. 13 External Power Supplies: Transistor Pack E (fig. 15) is an external power supply for the 430 EZ. It accepts two types of battery power--the Battery Pack TP using 6 "C"-size alkaline batteries, or the rechargeable NiCd Pack TP. The connecting cord from the Transistor Pack E to the 430 EZ plugs in at the base of the flash. fi g .
Speedlite 430 EZ Guide Numbers: The following chart (fig. 16) shows the Guide Numbers in feet @ ISO 100 for the Speedlite 430 EZ: Zoom Position 24mm 28mm 35mm 50mm 70mm 80mm Normal Flash 82 Rapid-Fire Flash 1/2 to 1 / 16 of Normal Flash Manual Flash 89 99 116 132 142 1/1 82 89 99 116 132 142 1/ 2 58 63 70 82 93 100 1/4 41 45 50 58 66 71 1/ 8 29 32 35 41 46 50 1 / 16 20 22 25 29 33 35 1/32 14 16 18 20 23 25 fig .
Compatibility with other Canon SLRs: The 430 EZ is especially designed for use with the EOS-I and EOS 630 cameras. With other Canon cameras, some features are not available. As an example, the hot shoe lock pin is only used with the EOS-1 and EOS 630. Other compatibility differences are as follows: EOS 620/650: Flash-Fill Ratio Control (Exposure Compensation) is not possible. EOS 750/850: Only Program ATTL is possible. T90: The following features are disabled: 1. AF Auxiliary Light 2.
Speedlite 430 EZ Main Specifications(Continued): ISO Range: According to camera Second Curtain Sync: Available when used on camera in all exposure modes except Program & Depth-of-Field AE. Dimensions: (W x H x D) - 2 15/16" x 4 13/16" x 4 3/16" {75mm x 122mm x 106mm} Weight: 12.7 oz. (365 grams) without batteries.
EOS TECHNICAL GLOSSARY
page 2 ARC FORM DRIVE (AFD) The Arc Form Drive is a small but powerful electromagnetic motor used in most EF lenses as an autofocus actuator. The drive unit itself is arc-shaped to match the standard cylindrical configuration of a camera lens. The AFD is a modified Hall-type brushless stepping motor, which means that it possesses ample torque and extremely good start-stop response compared to rotary focusing motors found in body-integral AF SLRs.
page -3 A-TTL FLASH AE A-TTL stands for Advanced-Through The Lens Flash Auto Exposure. It's the standard flash mode with the 300 EZ, 420 EZ, and 430 EZ Speedlites. A-TTL's unique feature is a small pre-exposure flash burst which measures approximate subject distance. Unlike other systems, A-TTL can provide confirmation of correct flash exposure before the picture is taken, even in bounce flash photography. A-TTL can also provide totally automatic fill-in flash exposure if desired.
DEPTH-OF-FIELD AE EOS provides a unique way of controlling the precise zone of sharp focus through Canon's exclusive Depth-of-Field AE. All models except the 620 have this feature, which makes use of both the AF and AE capabilities of the system. The idea is to register the near and far pOints that need to be sharp in the scene, using AF.
page 5 ELECTRONIC DATA COMMUNICATION IN THE EOS SYSTEM From the start, the EOS system was designed to make full use of electronics as the best way to increase its functional capabilities. This involved some major commitments at the design level. Among them was the concept of placing intelligent circuitry in each component of the system, including lenses, accessory backs, and flash units.
page 6 FLOATING SYSTEM (CLOSE FOCUSING ABERRATION COMPENSATION MECHANISM) When a lens is designed, the first step is to determine the focal length and speed. Next comes the closest focusing distance. In most 35mm still camera lenses, performance is optimized for intermediate to long distance, with somewhat poorer performance at close range. The most common problem in close focusing is called "curvature of field.
page " J dispersion, or UD glass. Less expensive than fluorite elements, UD glass elements are found in all L-Series telephoto lenses. This includes the 4 fluorite lenses mentioned above plus the 80200mm f/2.8L and the 200mm f/l.8L. FOCUS PREDICTION Although conventional AF systems can perform well with most still or slow moving subjects, they lose their effectiveness as the speed of motion increases.
Lens Aberrations and Description Type 1. Chromatic Aberration Phenomenon Illustration 1a white light _----+D~ ~c 1-1. Longitudinal Chromatic Aberration Optical Principle (Definition) ------\---"'I~ V Illustration 1 b • 1-2_ Lateral Chromatic Aberration 2. 1-1, An aberration that occurs from different indices of refraction, according to the color of the light, wherein each wavelength, e.g. a-wavelength, band c, has a different focal point. 1-2, Image size differs according to wavelength.
page 9 LENS ABERRATIONS There is always a difference between the performance of an ideal lens and an actual lens. This difference is called lens aberration. There are many types of lens aberrations, but they fall into two distinct categories. Chromatic aberrations are caused by differences in the colors of light. Spherical aberration, astigmatism, coma, distortion, and curvature of field occur at all visible wavelengths.
page_ 10 PROGRAM SHIFT Because there are times when even the Intelligent Program setting may be inappropriate for certain subjects, selected EOS cameras (EOS-l, 630, and 620) offer the alternative of Program Shift. This adjustment is made by turning the main input dial while in Program mode. The exposure value remains the same, but the shutter speed and aperture settings shift up or down simultaneously in I step increments.
page 11 TTL-SIR PHASE DETECTION AF This long acronym stands for Through The Lens-Secondary Image Registration Autofocus. It refers to the method employed by EOS (and most other AF SLRs) to detect the amount of defocus at the film plane. A simpler way of saying this is that the TTL-SIR system tells the camera how far out of focus the lens 'is, and in what direction. Image-forming light first passes through the camera's main lens to the semi-transparent reflex mirror.
page 12 The use of traveling waves as a source of drive power in this new motor is completely different from the principle of conventional motors which use the mutual effects of electric current and magnetic fields to produce rotary motion. Used in selected Canon EF lenses as an auto focus actuator, this is the world's first practical implementation of ultrasonic motors in a consumer product. Changing from AF to manual focus can be accomplished by setting a switch on the lens.
EOS SALES PRESENTATION GUIDE A GUIDE TO ASSIST THE RETAIL SALES PERSON IN THE PRESENTATION AND SALE OF THE EOS-l CAMERA.
TABLE OF CONTENTS PAGE I. QUALIFICATION GUIDE -- CHARACTERISTICS OF THE EOS-1 CUSTOMER. 1 II. SAMPLE SALES PRESENTATION OF AN EOS-1 2 III. THE MOST COMMON SALES OBJECTIONS TO THE EOS-1 AND HOW TO OVERCOME THEM. 7 IV. 10 ACCESSORY KITS--SOME SUGGESTED TOTAL PACKAGES UTILIZING THE EOS-1 CAMERA FOR SOME OF THE MOST POPULAR PHOTOGRAPHIC PURPOSES: 1. 2. 3. 4. 5. 6. 7. 8.
SALES PRESENTATION GUIDE PAGE 1 QUALIFICATION GUIDE -- CHARACTERISTICS OF THE EOS-1 CUSTOMER. While it is true that anyone could want a camera as technologically advanced as the new EOS-1, there are several characteristics to look for when qualifying a potential buyer: 1. He or she will either be an advanced amateur photographer with quite a bit of photographic knowledge or a working professional photographer. 2.
SALES PRESENTATION GUIDE PAGE 2 SAMPLE SALES PRESENTATION OF AN EOS-l The following is a sample of how a typical sales presentation on a new EOS-l should go to a customer who is not familiar with the camera but qualifies as an advanced amateur or working professional photographer. While you do not have to follow it exactly, if you do you will cover all the important features of the EOS-l in less than ten minutes. It is also useful for simulated sales situations to train retail sales personnel.
SALES PRESENTATION GUIDE PAGE 3 THE EOS-1 IS THE HIGH TECH COMBINATION OF THE TRADITIONAL CANON F-1, THE PROFESSIONAL CANON T-90 AND IS THE TOP OF THE LINE PRODUCT IN THE EOS SERIES WHICH WILL CARRY US INTO THE 21ST CENTURY. [HAND THE CAMERA TO THE CUSTOMER.] PEOPLE LIKE THE CANON F-1 BECAUSE IT'S COMFORTABLE TO HOLD AND HAS AN EASY MATCH NEEDLE MANUAL CONTROL SYSTEM. AS YOU PICK THIS CAMERA UP BY THE CONTOURED GRIP, NOTICE HOW EASILY IT FITS IN YOUR HAND.
SALES PRESENTATION GUIDE PAGE 4 NOTICE THAT WHATEVER FUNCTION NEEDS TO BE CHANGED, THE CHANGE IS ALWAYS MADE BY THE INPUT DIAL. THIS IS ALSO TRUE OF THE CONTROLS UNDER THE PALM WING ON THE RIGHT SIDE OF THE CAMERA. THE SPEED AND PRECISION OF THE INPUT DIAL ALLOWS EITHER LARGE OR SMALL CHANGES TO BE MADE QUICKLY. IN ANY EXPOSURE MODE, THE SHUTTER AND/OR APERTURE CAN BE ADJUSTED IN INCREMENTS AS SMALL AS 1/3 STOPS. FOR LOW LIGHT WORK, THE LCD PANEL CAN BE ILLUMINATED. [PRESS ILLUMINATOR BUTTON.
SALES PRESENTATION GUIDE PAGE 5 LIKE ALL OTHER EOS CAMERAS, THE EOS-l FEATURES AN EVALUATIVE HOWEVER, THIS CAMERA CARRIES METERING CREATIVITY METERING SYSTEM. SEVERAL STEPS FURTHER BY ALLOWING YOU TO SELECT BETWEEN THREE ALTERNATE METERING SYSTEMS AND FEATURES A SEPARATE METER LOCK WHICH CAN BE ENGAGED IN ANY METERING MODE. LOOK, FOR EXAMPLE, AT HOW QUICKLY THE METERING SYSTEM REACTS TO A CHANGE OF LIGHT. [DEMONSTRATE BY WAVING YOUR HAND IN FRONT OF THE LENS.
SALES PRESENTATION GUIDE PAGE 6 THE CAMERA'S EIGHT CUSTOM FUNCTIONS. THESE CONTROLS ACTUALLY REPROGRAM THE CAMERA'S MAIN COMPUTER AT ANY TIME YOU WANT FOR SPECIFIC SHOOTING SITUATIONS. TO SET UP THIS FUNCTION, PRESS THE TOP BUTTON UNDERNEATH THE PALM WING TWICE, AND NOTE THE TOP DISPLAY. [DEMONSTRATE BY PRESSING THE CF BUTTON TWICE. THE TOP DISPLAY SHOULD SHOW "F-4 0" AFTER THE FIRST PUSH AND "F-4 1" AFTER THE SECOND PUSH. THIS MEANS CUSTOM FUNCTION #4 IS ACTIVATED.
SALES PRESENTATION GUIDE PAGE 7 THE MOST COMMON SALES OBJECTIONS TO THE EOS-l AND HOW TO OVERCOME THEM 1. THE PRICE IS TOO HIGH! This objection is often used when a customer is not really interested in buying the product or stalling for time. However, with any top-of-the-line camera, price is a factor because it is the most expensive camera we sell. Your job as a sales person is to prove to the customer that the EOS-l is worth it. This is a concept called "perceived value.
SALES PRESENTATION GUIDE PAGE 8 is completed. It is up to the salesperson to make sure that the potential customer fully comprehends what the EOS-1 can do and therefore realizes that the change was necessary. 4. THE EOS-1 DOES NOT HAVE AN ALL-METAL BODY LIKE THE F-1. It used to be that an all-metal camera body symbolized strength and any camera that did not have one was perceived as not being able to stand up to the rigors of heavy professional use. Such is no longer the case.
SALES PRESENTATION GUIDE PAGE 9 7. I HAVE BEEN A WORKING PROFESSIONAL FOR YEARS AND I JUST DON'T LIKE AUTOFOCUS CAMERAS. I AM VERY GOOD AT FOCUSING CAMERAS. The advanced EOS-l autofocusing system, while quick and efficient, still cannot focus in all situations. That is why all EOS lenses (except the 'A' Series Zooms) incorporate manual focusing rings which work just like the cameras these people are used to.
SALES PRESENTATION GUIDE PAGE 10 SUGGESTED TOTAL CAMERA/LENS/ACCESSORY PACKAGES FOR SOME OF THE MOST POPULAR PHOTOGRAPHIC PURPOSES. 1. BEGINNERS KIT -- for the photographer just starting out who wants to use his camera for a little bit of everything but really has nothing specific in mind: a) b) c) d) e) f) EOS-1 body with standard grip EF 35-70mm f/3.5-4.5 Zoom Lens EOS Ever-Ready Case L for EOS-1 300 EZ Flash 52mm 1A Skylight filter Lens Cleaning Kit & extra 2CR5 battery 2.
SALES PRESENTATION GUIDE PAGE 11 4. PHOTOJOURNALIST KIT -- for the photographer who makes his/her living photographing events for newspapers and magazines and requires speed and versatility in a camera system: a) b) c) d) e) f) g) h) i) 2 EOS-1 bodies with standard grip 2 Power Drive Booster E-1 EF 28-80mm f/2.8-4L Zoom Lens (hood incl.) EF 80-200mm f/2.8L Zoom Lens (hood incl.) 2 72mm 1A Skylight Filters EF 300mm f/2.8L Lens (hood & case incl.
SALES PRESENTATION GUIDE PAGE 12 7. PORTRAIT KIT -- Any photograph where a person is the central point can be called a portrait and there are many different kinds. From weddings to sittings, here is a three-lens kit that will give this EOS-1 photographer the equipment to handle any portrait situation with perfect results in daylight and with flash: a) b) c) d) e) f) g) h) EOS-1 body with standard grip EF 28-70mm f/3.5-4.5 Zoom Lens EF 85mm f/1.2L Lens (hood incl.) EF 135mm f/2.
Name Address Dealer EOS-I FEATURES TEST 1. What does the term "EOS" represent? A) B) C) D) 2. Canon utilizes an electronic mount for EOS cameras in place of a mechanical mount, the type that all other autofocus manufacturers on the market today. Why? A) B) C) D) 3. Electro-Optical System. The camera of the future today. The Goddess of Dawn. All of the above. With an electronic mount, no lens microprocessor is necessary for intelligent signal transfer.
4. Aspheric optical construction, present in L-series lenses, and now available in regular lenses through the use of glass molded optics (GMO), corrects for: A) B) C) D) 5. What type of special optics does Canon utilize to correct for chromatic aberrations in telephoto lenses? A) B) C) D) E) 6. C) D) CCD BASIS AlA AFS - Charge-Coupled Device. - Base-Stored Image Sensor. Active Infrared Autofocus. Autofocus Sensor.
9. Where is the spot metering cell located? A) B) C) D) 10. What is the standard focusing motor for the EF lens system? A) B) C) D) 11. Allows Larger Faster Allows depth of field preview in all modes. aperture lenses are possible. autofocusing. focus pre-set. The EOS-1 incorporates the following metering patterns: A) B) C) D) E) 14. 0 27 7 4 What are the advantages of an Electro-magnetic diaphragm (EMD)? A) B) C) D) 13. USM - Ultrasonic motor. AFD - Arc Form drive.
15. What shutter speeds are available with the EOS-l? A) B) C) D) 16. B) C) D) E) step step step step & 1/2 step increments). increments) . & 1 step increments). & 1/2 step increments). Shutter speed in manual mode. Aperture in manual mode. Exposure compensation in automatic modes. All of the above. AEB range is +/- 3 steps in 1/3 step increments. Exposure compensation can be used simultaneously. AEB can be operated in all exposure modes except manual. Turning off the camera deactivates AEB memor~.
21. What information is displayed in the viewfinder and not on the LCD? A) B) C) D) 22. 23. How many exposures are possible with the ME feature? A) B) C) As many as you wish. D) 36 1/500 second. 1/90 second. 1/125 second. 1/250 second. Aperture-priority only. Shutter speed-priority only. Manual only. All of the above. When can a USM lens be focused manually? A) B) C) D) E) 26. 2 In what exposure modes can the depth-of-field preview be used? A) B) C) D) 25.
27. Where is the AE lock button located? A) B) C) D) E) 28. Which feature is found on all EOS camera except the EOS 1? A) B) C) D) 29. Predictive autofocus. Green Zone. Evaluative metering. A-TTL auto-flash. How does Canon ensure moisture-resistance in the EOS-1? A) B) C) D) 30. Next to the lens mount. On the power booster. Next to the exposure compensation button. Band Conly. A and Conly. Underwater housing. Rubber seals and gaskets. Intermittent windshield wipers. All of the above.
