Specifications

The Super Duty Customer
Commercial
Small Business
Heavy-duty Recreational
VOCATIONAL SEGMENTATION
This page is about:
9
2006 F-250/F-350
Super Duty Pickups
Vocational Segmentation
July 2005
F-250/F-350 SD Pickups
The Super Duty Customer
Your customers can be classified by the way they use their
vehicles. In most cases, they fall into three general categories.
Commercial
These buyers need trucks that are able to do a specific job.
Their reasons for buying may be just as specific, for example:
• A functional and dependable vehicle with low acquisition cost
• Low operating cost
• High power and torque requirements
Commercial customers are expected to make up about
20 percent of the Super Duty market. Super Duty Pickups offer
these buyers a variety of weight classes, heavy-duty suspensions,
powerful powertrains and a number of heavy-duty options.
Small Business
This category includes single-vehicle owners/operators or
those with fewer than five vehicles. Many of these buyers are
“mixed use” operators, meaning that they use their vehicles for
both business and personal purposes. Small-business customers
are expected to account for about 30 percent of the Super
Duty market. Because their work trucks may also double as
family vehicles, these buyers may be especially interested in
comfort and convenience features.
Heavy-duty Recreational
These customers want a truck with enhanced towing
capabilities for a large travel trailer, multi-horse trailer or
heavy boat. They’re also looking for trucks that can be used
as campers. These buyers are expected to make up about
50 percent of the Super Duty market. Because of their special
requirements for towing, off-road use or extra passengers,
these buyers may be especially interested in four-wheel drive,
dual-rear-wheel models, or the 4-door SuperCab or Crew Cab.
Recreational/Vocational Segmentation