Blueair Sales Guide 2012 1
The Blueair Air Purifier Sales Guide 2012 The Blueair Air Purifier Sales Guide has been designed for you to use as a tool for training purposes and/or for working with potential customers interested in our line of air purifiers. It is designed to fit into a binder so that new information or additional information on new products can be added as it becomes available.
Blueair – The Company As the world’s leading premium air purifier company, Blueair makes a significant and sustainable impact on creating healthier and more enjoyable indoor environments, at home and at work. Thanks to our commitment to quality, energy efficiency and environmental care, our products deliver more clean air for enhanced user health, wellbeing, alertness and comfort faster than any competing air purifier.
16-Year Milestone – Blueair 1996-2012 1996 The HEPASilent™ technology is developed and Blueair AB is established in Sweden. 1997 Dealer network is formed in Scandinavia. First Blueair air purifier, 401, is introduced. 1998 The 501 is developed with 58 m2 (624 sq. ft.) room capacity, one of the largest room capacities on the market at the time. Blueair receives the Excellent Swedish Design Award, one of the most prestigious design awards in Scandinavia. 1999 Blueair, Inc.
2009 The Blueair 200, 300, 400, 500 and 600 Series are enhanced with new and improved filters and a filter replacement indicator. These models receive the designations: Blueair 203, 303, 403, 503 and 603. 2010 Model 650E attained the highest possible CADR rating by AHAM. Blueair sponsored the Swedish Pavilion at EXPO 2010 in Shanghai, China. 2011 First European nationwide exclusive distributor starts up in United Kingdom for responsibility of the British and Irish market.
Air pollution Clean air consists of nitrogen, oxygen and noble gases. But the air we breathe consists of more, it is contaminated with air pollution. Air pollution is either of particle matters or gaseous matters. Particle matters include dust, pollen, pet dander, allergens, dust mites and their feces, bacteria, virus, fungus and mold spores and other lung damaging particles. Gaseous matters include smoke, VOCs, odors formaldehyde and ammonia.
Blueair air purifiers and dust As noted before, dust particles are so large and heavy that they tend to fall out of the room air quickly. In addition, if inhaled, dust particles are prevented from entering the lungs by the cilia (hairs) lining the sinuses. Blueair air purifiers are not designed to prevent dust from settling on furniture, but rather to remove airborne pollutants (smaller microns) from the air before you inhale them to reduce health concerns.
Selecting an air cleaner: Assessing potential performance Air cleaning is one of three methods recommended by US Environmental Protection Agency (EPA) used for reducing pollutants in indoor air. In order of effectiveness, the three methods are: 1. Removal of the source or control of its emissions 2. Ventilation 3. Air cleaning Removal or control of sources and good ventilation systems are not always easy choices, especially in major urban areas. Air cleaning is then a simple and proven alternative adjunct.
• Installation, use and need for maintenance Air cleaning units may have certain installation requirements that must be met, such as an adequate and accessible power supply or the need for access during use, repairs, or maintenance. After installation, operating and maintenance procedures specified by the manufacturer need to be followed to assure adequate performance of the air cleaner.
High performance indicators Clean Air Delivery Rate (CADR) Most air purifiers are certified by the Association of Home Appliance Manufacturers (AHAM) with Clean Air Delivery Rate (CADR). If a unit is not AHAM certified, this should raise a warning signal about the unit. CADR measures the performance of an air purifier and is an important feature consumers can use worldwide to compare different brands of air purifiers.
Types of air cleaners available Air purification is not just important to people who suffer from allergies and asthma. It is also very beneficial to anybody concerned about his or her general health. Air is our most important provision and we spend 90 percent of our time indoors. Indoor air pollution is among the top five environmental risks to public health.
Ion generators Ion generators also use static charges to remove particles from indoor air. They act by dispersing ions into the air that charge particles in the room. The charged particles are attracted to surfaces such as walls, floors, tabletops, draperies and room occupants. Some devices contain a collector to attract the charged particles and keep them contained. Ion generators are relatively ineffective in removing large particles such as pollen and house dust allergens.
HEPASilent™ filtration technology All Blueair air purifiers feature exclusive patented HEPASilent™ filtration technology for outstanding filtration efficiency, as well as extremely quiet and energy efficient operation. The typical air cleaner traps particles using only one type of technology. The secret of Blueair is the use of special filter material and an ozone-free electrostatic ionizer that charges particles so they are electrostatically attracted to the filter material.
DIRTY AIR (2) CLEAN AIR AIRFLOW Traditional HEPA filters consist of only one size of fiber, resulting in decreased airflow and clogging. Progressive and HEPASilent™ filtration technology explains how Blueair traps more particles using filters that are less dense than other air cleaners by adding electrostatic air cleaning. Since air flows more easily through the Blueair, it cleans larger volumes of air with far less noise than other types of air cleaners. Thus, the name HEPASilent™.
Ten reasons to buy a Blueair – List of unique selling points 1. Blueair is the highest rated air purifier in the industry. Blueair units are one of the highest performing air purifiers on the market which is shown by its ratings from AHAM, highest CADR. Blueair 650E has higher CADR than what can be measured. 2. Patented HEPASilent™ filter technology.
8. Unobtrusive The unit can be placed up against a wall. 9. Easy to move around Blueair units come with wheels (larger capacity models) or with handles (smaller capacity models). 10. Zero Ozone Emission The use of active ionization (particle charging) to capture particles should not be associated with dangerous indoor ozone. Tests show that our systems ozone concentration is actually lower than incoming air. Blueair units are continuously tested to meet safety limits of ozone emission levels.
Blueair selling points Blueair air cleaners are top-of-the-line in the premium segment of the air purifier market. The following are some of the main selling points to consider: Top CADR rating Blueair’s line of air purifiers have among the highest AHAM ratings in the industry. Ratings are updated once every six months. CADR takes into account the size of the particle removed, what percentage of particles are removed and the volume of air that actually moves through the system.
The energy consumption of air purifiers should always be in relation to the amount of clean air delivered (CADR). The ECO10 produces 19 cfm per Watt, best in the industry! Quality Blueair products are noted for outstanding quality. The galvanized steel construction of the Blueair units, rather than plastic, means that they are incredibly durable and environmentally friendly. Blueair uses a special motor for near silent operation with many years of trouble-free service.
Specifications* of Blueair models Model Blueair 650E Blueair 603 Blueair 503 698 sq. ft. (65 m²) 640 sq.ft. (60 m²) 580 sq.ft. (54 m²) Smoke >450 (>765 m³/h) 415 (705 m³/h) 375 (638 m³/h) Dust >400 (>680 m³/h) >400 (>680 m³/h) 375 (638 m³/h) Pollen >450 (>765 m³/h) 415 (705 m³/h) 375 (638 m³/h) Air changes per hour (ACH)** 5 (698 sq.ft. room) 5 (65 m² room) 5 (640 sq.ft. room) 5 (60 m² room) 5 (580 sq.ft.
Blueair 450E Blueair 403 Blueair ECO10 Blueair 270E Blueair 203i 365 sq.ft. (34 m²) 370 sq.ft. (34 m²) 300 sq.ft. (28 m²) 210 sq.ft. (20 m²) 210 sq.ft. (20 m²) 240 (408 m³/h) 240 (408 m³/h) 190 (323 m³/h) 135 (230 m³/h) 135 (230 m³/h) 240 (408 m³/h) 240 (408 m³/h) 195 (331 m³/h) 135 (230 m³/h) 135 (230 m³/h) 240 (408 m³/h) 240 (408 m³/h) 200 (340 m³/h) 135 (230 m³/h) 135 (230 m³/h) 5 (365 sq.ft. room) 5 (34 m² room) 5 (370 sq.ft. room) 5 (34 m² room) 5 (300 sq.ft.
Blueair compared to competing air purifiers The following chart compares the largest capacity models of Blueair and other competing air purifier brands. Note the obvious difference; Blueair 650E has largest capacity with much higher performance and airflow while consuming about the same energy and giving away about the same noise levels. Also, Blueair 650E is the most energy efficient, (highest CADR/Watt).
Frequently asked questions As a Blueair salesman you will get questions from customers about Blueair and air cleaning. We have answered some of the most common questions: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
2. “Do Blueair air purifiers produce dangerous levels of ozone?” The answer is NO. The U.S. government’s most stringent ozone safety is set by the U.S. Food and Drug Administration (FDA) to a threshold of 50 ppb (parts per billion). In a closed test room with a Blueair in operation, probes measured ozone levels at 1 ppb – a tiny fraction of the amount deemed hazardous to human health.
6. “How does HEPASilent™ technology achieve such high levels of filtration?” A revolutionary combination of advanced filter media and an encapsulated ion particle charging chamber makes it possible for the Blueair air purification system to achieve better results than either mechanical or electrostatic technology alone. The Blueair system moves all particles through a sealed ion chamber where they collide with negative ions and pick up a very slight electrical charge.
and removes 99.97% of airborne particles as small as 0.1 micron. Testings at Kitasato Research Center of Environmental Sciences of the Blueair 650E has shown that the unit actually reduces the air from bacteria and viruses with 99% in only ten minutes. The Blueair filters contain polypropylene, a hydrophobic material that prevents bacteria, viruses and mold growth. 11.
particles before they enter the system, thereby prolonging the life of the filter. The air intakes and grids should be checked regularly for removal of “fluff”. 13. “Do I need to run it on high speed all the time to keep the room clean?” No. The air purifier should operate at high speed when it’s initially placed in a room for about an hour to rid the room of impurities. After the initial cleaning of the room, the unit can operate on a lower speed to maintain the desired clean air levels in the room.
User manual The following instructions are rendered in the user manuals. They are good to know for general safety instructions, settings, how the units work and how to change filters. General safety instructions Blueair air purifiers are electrical appliances. Please read the safety instructions before use and take the necessary precautions to reduce the risk of fire, electric shock or injury. The Blueair Limited Warranty applies only if the unit is used according to these instructions.
speed, which is recommended for fast initial cleaning, daytime use, or much polluted air. After a few minutes, adjust the control to the desired speed. Minimum speed is generally recommended for nighttime use. E Series settings • Power On/Off Press the green “Power” key to turn the unit on and off. The unit automatically runs on the highest speed for fi ve minutes after it is turned on to provide fast initial cleaning and then switches to Auto Mode.
• • o not allow foreign objects to enter the ventilation or exhaust openings. This may cause electric D shock or damage the unit. Do not try to repair or adjust any of the electrical or mechanical functions on your Blueair unit yourself. Contact your local dealer or Blueair for warranty information. How it works • 200 Series Filtered air leaving the unit from the exhaust grille is charged with negative ions. The ions collide with and charge airborne particles in the room.
Changing the filters 200 Series Step 1 Unplug the unit. Step 2 Open the door. Step 3 Slide out the old Blueair filter. Step 4 Vacuum inside the unit with a soft brush attachment. Step 5 Slide in the new Blueair filter. Step 6 Close the door, plug in the unit and turn it back on.
400 Series Step 1 Unplug the unit and open the door. Step 2 Slide out the old filter. Step 3 Using a soft brush attachment, vacuum the inside chamber. Step 4 Slide in the new Blueair filter. Step 5 Close the door and plug in your unit.
500/600 Series and ECO10 Step 1 Unplug the unit and lift the lid from the top of the unit. Step 2 Remove the filter on top. Step 3 Remove the filters on each side. Vacuum the grille from the inside. Step 4 Guide the first and second replacement filters into the side slots. Ensure that the side with the words out/up is turned toward the outer wall of the unit. Step 5 Place the third filter on top of the unit and ensure that the side with the words out/up is facing upwards.
Contact us We hope that this Sales Guide is helpful to you. Marketing resources can be downloaded from our dealer extranet. If you wish to get access the dealer extranet, write an e-mail to info@blueair.se or contact us at: Blueair AB Danderydsgatan 11, 114 26 Stockholm, Sweden Tel: +46-8-679 45 00 Fax: +46-8-679 45 45 Web: http://www.blueair.se Orders are placed to: order@blueair.se For personal contact: Bengt Rittri Jonas Holst Founder Key Account Manager bengt.rittri@blueair.se jonas.holst@blueair.
