Specifications

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LED Screens
Envi sioning a better way to reach
cust omers or a n a udience?
Replacing traditional billboards, point-of-sale
displays, scoreboards, and other ”static” signage, LED
screens are fast become the norm for out-of-doors
advertising and information boards.
Whether it is at an airport or rock concert, shopping
centre or sports stadium, we will all have seen LED
screens at some stage or another. Their impact and
potential for attracting attention cannot go unnoticed. In
places like Times Square or Piccadilly Circus they’ve even
become tourist attractions.
At present there are two types of LED screens —
discrete and SMD (Surface Mounted Devices). In both
types the screens are made up of thousands of tiny LEDs
(Light-emitting Diodes) although SMDs are usually set
closer together than discrete displays, giving a sharper
image, making them more suitable for indoor use. These
screens can take on almost any size or shape, from a stock
exchange wallboard to outdoor film festivals. They’ve
even been known to form concave or convex shapes
giving an almost 3-Dimensional feel to the content
they are displaying; or move around and break apart to
create stunning and eye-catching visual effects. In fact
you are only really limited by your imagination and the
space you have available!
What are the advantages of LED
screens?
The use of screens to display public information,
advertising, live sports/music events etc. continues to
grow and LED screens are just an extension of this.
However they do have significant advantages over other
types of screens (such as LCDs or Plasma), particularly for
outdoor use.
• Brighter displays — LEDs emit more light than
conventional screens making them ideal for outdoor
use — they can even be seen in direct sunlight.
• Energy efficient — LEDs produce more light per watt
than traditonal screeens making them cheaper
to run and more environmentally friendly.
• Longer life — LEDs can last for up to 50,000 hours,
compared to up to 25,000 hours for Plasma screens,
making them ideal for use in digital signage
applications where screens can be on 24 hours a day.
• Cost Effective — LED screens are often used in place of
billboards or other advertising space, and can all be
managed from one single location. No need to visit
every site to change adverts, they can now be changed
remotely using our digital signage and remote
management software. The higher cost of the initial
outlay is soon recovered with the vast reduction of
management costs.
• Flexible — As LEDs come in various shapes and sizes
they can be pieced together to form different effects,
such as curves or strips, creating stunning visual
effects.
• Lightweight — LED displays are surprisingly light and
are often made up of smaller panels combined to
make one big screen. This means they can be moved
about with relative ease.
• Manageable — LED screens also give advertisers far
greater flexibility than tradtional billboards etc. They
can run individual campaigns, on individual screens, in
different places, at different times of day, making it
easier to target your adverts or information to specific
audiences. Displaying different adverts can also
increase revenue as now hundreds of adverts can
replace just one! This makes them absolutely ideal for
narrowcasting. See our Digital Signage guide and/or
website for more information on management and
extension.
• Size — The sheer size of LED screens means that you
can achieve maximum impact from huge distances.
These LED screens can be scaled to fit almost any size
of display required.
• Hard wearing and durable — perfect for outdoor use
in all weathers, they’ve even been used for ceilings
and floors!
The famous LED screens of New York’s Times Square.