User Manual

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PROPER NAMING

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TAGLINE

All-Day Wireless Earphones

ADVERTISING

COPY

SHORT - Used for ad copy (less

than 100 characters)

Stay connected to the world you love with all-day wireless Beats Flex earphones.

MEDIUM - Used for product

detail pages (400 characters or

more and include key features

and specs)

Stay connected to the world you love with all-day wireless Beats Flex earphones. In your ears or around your neck, they’re as versatile as the life you lead. With up to 12 hours of battery life

, you’ll always

be ready for whatever the day (or night) may bring. Enjoy rich, powerful sound with both accurate bass and low distortion across the frequency curve. Magnetic earbuds make listening that much easier with

Auto-Play/Pause

, playing music when they’re in your ears and pausing when they’re connected around your neck. The Flex-Form cable provides all-day comfort with durable Nitinol construction while four

eartip options oﬀer a personalized ﬁt. And when you’re not wearing them, the magnetic earbuds keep Beats Flex tangle-free as they easily coil up into your pocket or purse.

Special marketing copy has been developed to promote Beats Flex. Use the product description that best suits

your communication. Product name—including capitalization, punctuation, and word spacing —should always

appear as shown below.

Testing conducted by Apple in August 2020 using preproduction Beats Flex and software paired with iPhone 11 Pro Max units and prerelease software. The playlist consisted of 358 unique audio tracks purchased from the iTunes

Store (256-Kbps AAC encoding). Volume was set to 50%. Total listening time was up to 12 hours. Testing consisted of full Beats Flex battery discharge while playing audio until Beats Flex stopped playback. 10-Minute charge testing

conducted with drained Beats Flex that were charged for 10 minutes, then audio playback was started until Beats Flex stopped playback. Battery life depends on device settings, environment, usage, and many other factors.

Compatible with iOS and iPadOS 14 or later, MacOS 11 or later, WatchOS 7 or later, and tvOS 14 or later; compatibility will vary on Android devices.

Beats Flex Marketing Guidelines December 2020

PRODUCT > ADVERTISING COPY