User Manual

HOW TO USE THIS GUIDE
This branding guide has been developed to help Beats resellers create
communications that feature the new Beats Flex. It provides an overview
of Beats-created assets, details how to properly use the assets, and
offers layout guidance for various types of communications.
When creating communications, follow these guidelines and keep in
mind the Beats branding principles below.
Reminder: All assets must be approved for use through your local
Beats Partner Communications contact.
PRODUCT IS KING
Be bold. Make a statement with prominent product placement.
LESS IS MORE
Strive for simple, clean, and uncluttered communications.
BE REAL; DON’T “SELL”
Be direct. Keep messaging succinct and conversational.
Beats Flex Marketing Guidelines December 2020
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OVERVIEW