User Manual

THE RIGHT WAY TO PRINT
Follow the guidelines on this page when setting up print files. These guidelines can also be shared with your print vendor.
IMAGES/PRINT-READY FILES
Print-ready files (CC18 InDesign) link to imagery, such as product shots and logos. Product photos are supplied as high-resolution Photoshop (PSD) and JPG files. In most cases, we provide RGB and CMYK assets:
• RGB files are used for web-based executions at 100% of actual size or smaller.
• CMYK files are used for print projects at 100% of actual size or smaller.
If you require a larger file, please contact your Beats representative.
GENERAL GUIDELINES
FOR PRINTING
The Beats standard features a satin or matte finish with high-grade materials. In general, avoid substrates with a glossy finish.
For high-quality CMYK printing (offset or digital), use GRAcol 7 (G7)-certified printers.
PROOFS, COLOR MATCHING,
PRESS CHECKS
You must approve color prior to printing. This can be accomplished on-site at your printer or by having match proofs sent to you.
Press checks ensure your piece matches preliminary proofs supplied to the printer. Carefully check colors, registration, trapping, and overall condition of the piece. Your graphics designer or print production specialist can
go through the steps to finalize and approve the piece with the printer.
IN-STORE/IN-BRANCH
MATERIALS
Interior posters:
• Preferred paper stock is 78# Topkote Gloss Cover (or equivalent)
• Printers should support 4-color offset lithography, allowing for CMYK
• A satin aqueous coating should be applied to both sides
• Print at 175-200 line screen
Exterior posters:
• Preferred paper stock is 8 pt. Stoplight
• Offset lithography is the preferred printing method, but lower quantities can be printed digitally at the highest resolution setting
• Avoid die cuts and window clings
Please contact your Beats representative to get further technical details on printing requirements and approvals.
Beats Flex Marketing Guidelines December 2020
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RESOURCES > PRINT PRODUCTION GUIDELINES