User Manual

OVERVIEW 4
PRODUCT POSITIONING 5
Advertising Copy 6
Product Detail Page Copy 7
PRODUCT PHOTOGRAPHY 8
Colors 9
Available Angles 10
CHANNEL ASSET OVERVIEW
AND STYLE GUIDE 11
Product Key Visuals 12
Product Feature Key Visuals 13
Typography 14
Languages 15
2D ASSETS 17
Digital 18
Lifestyle 23
DIGITAL VIDEO ASSETS 27
Product 28
Product Feature 29
Consideration Content 30
RESOURCES 31
Print Production Guidelines 32
Submitting Materials for Review 33
Trademarks 34
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WELCOME
Beats Flex Marketing Guidelines December 2020
2
CONTENTS