Specifications

There are various types of photo paper with different weight (thickness), finish (gloss or matte), and

brightness. There are some great photo papers by Ilford which are top quality, though most inkjet

printers nowadays can produce high-quality prints on any mainstream or generic brand of photo paper.

PayPal

Paypal is a well-known, widely used and respectable service for accepting payments from customers and

clients. Not only can you receive money online, but Paypal also offers its own credit and debits cards,

plus a card-swiping device for processing physical credit cards. Also, Paypal allows you to create your

own shopping carts, payment buttons, and invoices to send or print as receipts for clients. All around,

Paypal is a useful and quality service with many features, plus it is accepted for payment by a lot of

merchants around the World.

Marketing Materials

Business Cards

Business cards are definitely not as standard as they used to be, but for sure, people still use them as an

easy, quick way to pass contact info to potential clients or business relationships. You can find many

affordable business card printing services online, some like Vistaprint.com, offer free postcards with the

provision of bearing a logo of the printing company plus footing the cost of shipping. There are also

templates available if you want to design your business card yourself.

**Two tips: 1 – Always bring business cards with you on your shoots. There are always people to give

them to, and give them two! Give them to the models, the stylists, the creative director and assistants

who’ll be creative directors one day. Ask for other people’s cards and exchange them for one of yours

whether they have one or not. 2 – It’s “Murphy’s Law”, you will always be asked for a business card the

time when you don’t have any on you. Always have one on you. **

Postcards

Postcards are the standard for promotional marketing in photography, as least in print form. Postcards

are useful for mailings to agencies, magazine, clients and are also great to leave in stacks in relevant

places for potential clients to pick up. Postcards are typically 4x6 inches in size and can be full-color on

both sides.

There are tons of options for postcards including various card stock to print on, gloss or matte finishes,

plus there are foldable cards and custom sizes. If you intend on mailing your cards, you should leave

enough space to be suitable for the United States Postal Service’s guidelines, unless you’re intending to

put them inside envelopes or package into a promotional folder.

Here is the link to USPS’s postcard guidelines:

http://pe.usps.com/businessmail101/mailcharacteristics/cards.htm

Postcards are also a very affordable print promotional resource to have someone pass to people on the

street, as you can get smaller 3x5 sizes cards or using less heavy cardstock, and also, larger quantities of

prints result in bulk rates. You can get a lot of postcards for fairly cheap! Postage would cost more than

the printing in most mailing campaigns.