Specifications

THE TRUTH IS,
OUT. IT’S ENGINEERING
A COUP BY OVERTHROW-
TO FIT IN SO MU CH AS TO STAND
IT’S FOR PEOPLE
WHO DON’T WANT
NOTHING LOOKS LIKE AN A7.
ING CONVENTION.
The alchemy needed to build an automotive icon is elusive. Sure, it’s found, partly, on
an assembly line, with committed artisans taking pride in every stitch they oversee.
It’s also on a drafting board, sketched by visionaries looking to further expand what we
look for in automotive design lines. But it’s also in the countless inspirations, ones little
and large, that not only capture a bold thought or striking idea, but execute them.
Examples of these can be found in the foundational stories we tell about our company
and our vehicles. These stories show how an abstract idea can turn into a powerful,
sculpted machine, and then how that machine can help forge an iconic reputation for a
brand. Out of the inspirations we fi nd in engineering, art and the large world of ideas,
we have created a fearless, iconic company of substance and luxury: Audi.
Inspirations that build an icon.