Corp. Broadcast Radio Brochure

The co-existence of the well-known
broadcast radio and new, upcoming
standards will lead to all kinds of
multi-standard solutions. Atmel is
committed to design highly integrated
multi-standard broadcast radio solu-
tions (front end as well as baseband)
that feature high performance and
wide flexibility to support cost-opti-
mized designs. The first activities will
include DRM (Digital Radio Mondiale)
and HD Radio (Ibiquity) as well as
DMB (Digital Multimedia Broad-
casting).
F UTURE T RENDS
DAB RF
Digital
Multimedia
Processor
DAB Baseband
(e.g. ATR2740)
Data
Control
Video Out
DMB System Approach
Since the number of available frequen-
cy bands is limited, the trend will be to
use the same frequency band for mul-
tiple services. Another issue is that
end users are steadily requiring even
more features and functions in the
area of multimedia broadcasting ser-
vices such as DMB (Digital Multimedia
Broadcasting) and DVB (Digital Video
Broadcasting). These requirements will
pave the way to new solutions that are
able to meet this challenge.
M ULTIMEDIA S OLUTIONS