Instruction manual

DEFINITY® Business Communications System and GuestWorks® Issue 6
Overview
555-231-208
Issue 1
April 2000
Industry Applications
3-18Retail
3
Retail
The retail industry is a fast-moving, high-pressure business that requires
employees to produce at a high level. Retail industries want to do the following:
■ Improve sales while containing costs.
■ Provide a professional image to customers.
■ Expand resources as opportunities arise.
■ Stay in contact with corporate locations to keep up to date with current
trends.
Improve sales while containing costs
More and more, sales employees must make long-distance calls to gather
information when making sales. Least-cost routing (World Class Routing) means
that your employees will save money while making important long distance calls.
With the wireless mobility solutions offered with the system, sales associates are
not confined to their immediate locations, but can move easily from department to
department to answer sales call questions. The system also provides loudspeaker
paging so that employees can be contacted from any location in the building.
Provide a professional image to customers
Retailers are finding that customers are doing more shopping over the telephone
than in the past. Businesses must provide an increased level of service through
their communications system. Features such as Call Vectoring and Recorded
Announcements to route calls to specific departments or to a group of agents
where orders are taken provide callers with quick access to what they need.
Since the employee base in the retail industry has a high turnover, the system
provides video tape training for your employees. Your employees can quickly
become proficient at using the telephone system.
The voice messaging system gives sales associates a professional way to keep
up with all of their calls, both from customers and vendors. Sales associates can
also use mailing lists to send out broadcast messages to other associates to notify
them of new sales procedures or events.
Should an emergency situation occur at your store, the Crisis Alert feature allows
employees to contact local emergency agencies quickly. When this call is made,
the attendant as well as digital stations and up to three pagers are notified of the
call so that when emergency personnel arrive, someone can help them find the
exact location of the emergency. This feature is critical in a large department
store.