Instructions / Assembly

ManualsBrandsAspen Brands ManualsOutdoor Dining ChairsModern Black and White Aluminum and Plastic Wicker Stackable Bistro Bar Chair Commercial Grade Outdoor Dining Chair

Last Updated: Fri, Sep 29, 2017 Data Standard: PATIO FURNITURE Page 1 of 13

PATIO FURNITURE

Adirondack Chairs

Outdoor Rocking Chairs with Cushions

Bag, Beach and Lawn Chairs

Outdoor Rocking Chairs without

Cushions

Garden Stools

Outdoor Sectional Components with

Cushions

Outdoor Bar Stool with Cushions

Outdoor Sectional Components without

Cushions

Outdoor Bar Stool without Cushions

Outdoor Serving Bar

Outdoor Bench & Glider with Cushions

Outdoor Sofa and Sectional (Chaise

Lounge, Loveseat, Sectional, Sofa & Day

Bed) with Cushions

Outdoor Bench & Glider without

Cushions

Outdoor Sofa and Sectional (Chaise

Lounge, Loveseat, Sectional, Sofa & Day

Bed) without Cushions

Outdoor Chair (Dining and Lounge) with

Cushions

Outdoor Table (Bistro, Coffee, Dining,

Bar Height Dining, Balcony Height

Dining, Picnic & Side)

Outdoor Chair (Dining and Lounge)

without Cushions

Patio Conversation Set with Cushions

Outdoor Dining Set (Bistro, Dining, Bar

Height Dining, Balcony Height Dining,

Serving Bar) with Cushions

Patio Conversation Set without

Cushions

Outdoor Dining Set (Bistro, Dining, Bar

Height Dining, Balcony Height Dining,

Serving Bar) without Cushions

Patio Swings

Outdoor Ottoman & Storage Stool with

Cushions

Porch Swings

Outdoor Ottoman & Storage Stool

without Cushions

The Home Depot

STYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS

CHECKLIST FOR ONLINE SKU REQUIREMENTS ...................................................................................... 2

ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) ...................................... 3

NUMBER AND MEASUREMENT GUIDELINES ........................................................................................ 4

PRODUCT NAME AND MARKETING COPY ............................................................................................ 6

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS ........................................................................... 10

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM ....................................................................... 11

HTML COLOR TABLES ........................................................................................................................... 11

Summary of content (13 pages)

PAGE 1
PATIO FURNITURE Adirondack Chairs Bag, Beach and Lawn Chairs Garden Stools Outdoor Bar Stool with Cushions Outdoor Bar Stool without Cushions Outdoor Bench & Glider with Cushions Outdoor Bench & Glider without Cushions Outdoor Chair (Dining and Lounge) with Cushions Outdoor Chair (Dining and Lounge) without Cushions Outdoor Dining Set (Bistro, Dining, Bar Height Dining, Balcony Height Dining, Serving Bar) with Cushions Outdoor Dining Set (Bistro, Dining, Bar Height Dining, Balcony Height Dining, Serving Ba
PAGE 2
PRODUCT FILE FORMAT AND REQUIRED ASSETS ................................................................................. 11 IMAGE EXAMPLES................................................................................................................................
PAGE 3
CHECKLIST FOR ONLINE SKU REQUIREMENTS All items must be entered into the IDM Vendor Portal (or communicated to your digital content analyst) before the SKU will be moved out of Vendor Enrich. PATIO FURNITURE– ALL PRODUCTS REQUIRED Super SKUs Items in this category should only be Super SKU'd when pre-approved by the DFM and/or DCA.
PAGE 4
ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP) Helping our customers get more out of their home improvement projects is what The Home Depot is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
PAGE 5
NUMBER AND MEASUREMENT GUIDELINES Use the US system of measurements; do not use the metric system. Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions. Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100 Watt). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e.
PAGE 6
Temperature and Degrees Percentages Exponents Last Updated: Fri, Sep 29, 2017 Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for angles Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius You can create the degree symbol using Alt + 0176 Always use the percent symbol (%) instead of the word “percent” Do not include a space between the measurement and the percent symbol Do not use the shorth
PAGE 7
PRODUCT NAME AND MARKETING COPY PRODUCT NAME The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of PATIO FURNITURE. DO NOT include the manufacturer brand name in the product name.
PAGE 8
Cushion (2-Pack) Edington Swivel Metal Balcony Height Outdoor Bar Stool with Celery Cushion (2-Pack) Outdoor Bar Stool without Cushions: Product Naming Formula {Series} + {“Swivel” or “Stackable”} + [“Metal” or “Wood” or "Teak" or “Sling” or “Plastic” or “Wicker” or “Stone” or "Aluminum"] + [“Outdoor Bar Stool” or “Balcony Height Outdoor Bar Stool”] + {# of Chairs Included, if more than 1 “(-Pack)”} Product Naming Example Vernon Hills Stackable Metal Outdoor Bar Stool (2-Pack) Monterey Bay Charcoal Black Pl
PAGE 9
Middletown Bar Height Metal Outdoor Dining Table Product Naming Example Statesville Swivel Padded Sling OutdoorDining Chair (2-Pack) Jackson Rocking Metal Outdoor Dining Chair (2-Pack) Outdoor Dining Set (Bistro, Dining, Bar Height Dining, Balcony Height Dining, Serving Bar) with Cushions: Product Naming Formula {Series} + {Team or Theme} + {Frame Color, if sold in more than one frame color} + [# of Pieces "-Piece"] + [“Metal” or “Wood” or “Sling” or “Plastic” or “Wicker” or “Stone” or "Aluminum"] + {Table
PAGE 10
Product Naming Example Wicker Outdoor Ottoman Cape Cod Classic White Plastic Outdoor Ottoman MARKETING COPY Marketing Copy must be at least 3 sentences and the character limit is 1500. What you type in the description field will appear to our customers. You are creating a product description that appears on HomeDepot.com, not your manufacturing company website. This means that your descriptions must stand on their own without the use of asterisks to qualify a statement.
PAGE 11
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS FEATURE BULLET RANKING AND EXAMPLES     A minimum of 6 bullets is required for products in this category.
PAGE 12
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM To ensure an optimum customer experience on homedepot.com, the following product image requirements have been established. SIZE  All images must be at least a minimum of 1000 pixels x 1000 pixels PHOTOGRAPHY:  All products must be digitally photographed out of the package with the exception of products that are typically represented in the package, such as extension cords, fasteners, etc.
PAGE 13
IMAGE EXAMPLES PRIMARY PRODUCT IMAGE (INDIVIDUAL ITEMS) Individual patio furniture items should have an image of the product on a plain white background loaded as the primary product image. Lifestyle or scene shots should be loaded as additional images. PRIMARY PRODUCT IMAGE (SETS) Patio furniture sets should ahve a lifestyle or scene shot loaded as the primary product image. An image of the product on a plain white background should be loaded as an additional image.