Datasheet

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A three-phase communication plan that
will create hype and push people to
discover more, and to order the board.
● Step 1: Early birds / teaser
Objective → drive discovery and build hype
Actions → leverage on the FOMO effect
unveiling the product in a physical and a
streaming event
● Step 2: Launch
Objective → create desire and engagement
Actions → impactful formats, premium content
that pushes people to the website
● Step 3: Post-launch
Objective → encourage a second wave of users
to consider the board
Actions → keep the frequency high through
drip content leveraging on music
Communication phases