Arduino Make-your-UNO kit Sales Brief Maker Business Unit
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Make-Your-UNO kit Release: Late October A kit with all you need to learn how to solder by building your own Arduino UNO and wave synthesizer shield.
What Is The Make-Your-UNO kit? A kit with all the components to build your very own Arduino UNO and synthesizer shield. Following the online step by step guide, you will learn how to solder your own Arduino and synth shield. By the end, you would have built your own digital instrument ready to create cool sounds.
Value Proposition In A Nutshell A kit with all the components to build your very own Arduino UNO and synthesizer shield. Learn to solder by building your own Arduino UNO and wave synthesizer shield. This kit contains: − All the components to build an Arduino UNO. − All the components to build a wave synthesizer shield. − Online step by step guide on how to to solder and program the Arduino UNO and the shield.
Value Proposition Breakdown Version Customer need Target Values Learn to solder Beginner makers The kit offers a step-by-step experience, starting with soldering exercises and ending with a finished working product. It contains a visual guide and is designed for beginners. Buy a gift for a maker Friends / parents / relatives of beginner makers The kit is a perfect gift for beginner makers as it does not have prerequisites and is designed to be loved by any maker passionate about Arduino.
Make-Your-UNO kit Features And Benefits 7
Arduino Make-Your-UNO kit – Soldering test board Start your learning journey by soldering some components in a test board. This small board can be used as a keychain, perfect for makers. – Debug board A quick and handy way to test your future projects. – UNO board All the components you need to build your own USB-C Arduino UNO. – Synth shield All the components to build an Arduino UNO compatible synthesizer shield.
Arduino Make-Your-UNO kit BOM − − − − − − − − − − − − − − − − − − − − − − 1 x Make-Your-UNO PCB 1 x Audio Synth PCB 1 x USB C Serial adapter Board 14 x Resistors 1K Ohm 4 x Resistors 10K Ohm 4 x Resistors 1M Ohm 1 x Resistor 100k Ohm 1 x Resistor 10 Ohm 1 x Diode (1N4007) 1 x 16MHz Crystal 5 x Yellow LEDs 2 x Green LED 2 x Push-Button 1 x MOSFET 1 x LDO (3.
Hardware (result) Soldering test board Debug board Make-your-UNO board Audio synth shield 10
Online platform – No paywall Customer don’t require any additional payment to access the step and step guide. – Step by step Every step is fully documented supported by images and video. – 3d viewer To facilitate the positioning of components a 3d viewer will guide customer along the way.
Online platform 12
Make-Your-UNO kit Pricing And Positioning 13
Positioning This kit is perfect for makers who want to live the experience of building their own Arduino UNO.
Pricing Name: Make-Your-UNO kit Brand: Arduino Maker Graphic resources: Download resources here.
Make-Your-UNO kit Related Products 16
Arduino Store - Compatible products Arduino Arduino Motor Shield Rev3 (A000079) Arduino 9 Axis Motion Shield (A000070) Arduino Education Shield (TSX00006) Arduino Ethernet Shield Rev2 (A000024) Arduino 4 Relays Shield (A000110) 17
Cross-selling opportunities – Soldering kit Soldering tools are not included in the kit.
Arduino Make-Your-UNO Kit Campaign overview 19
THE NAME MAKE YOUR UNO KIT Conveys the idea of making something, leveraging on the MAKER attitude It’s a personal journey, of learning and having fun.
OUR POTENTIAL USERS HAVE A SPECIFIC INTEREST ON MUSIC, BESIDES TECH, THAT WE CAN LEVERAGE 21 Source: Google Analytics, users interests
Communication phases ● Step 1: Early birds / teaser Objective → drive discovery and build hype Actions → leverage on the FOMO effect unveiling the product in a physical and a streaming event ● A three-phase communication plan that will create hype and push people to discover more, and to order the board.
That’s a wrap Thank you!
