Specifications

Low Power Consumption

Although visual quality plays an important role in selecting a monitor, cost of owner-

ship and the display’s impact on the environment are also significant factors. Apple

recognizes that reducing environmental impact starts with the design of our products.

Therefore, we set high standards—based on our own requirements and those set out

by recognized programs such as ENERGY STAR—in an effort to create products that

offer excellent environmental performance throughout their life cycle.

Apple’s displays are no exception. With the pioneering move to all-digital LCD tech-

nology in 2001, Apple offered the market a full line of award-winning displays that

consume one-third the power that CRTs use. CRT monitors need a lot of electricity

to power the magnetic system used to deflect the electron beam across the entire

screen and back 75 times or more per second. Instead of this electron beam, LCDs

use a backlight and thin film transistors (TFTs) at each pixel location to drive the

display mechanism. The backlight and transistors use only a fraction of the electricity

needed to power a CRT. The net result of using a TFT active-matrix LCD versus a

CRT-based display is a dramatic savings in energy costs over time. That’s good for

the environment—and for your budget.

Technology Overview

Apple Cinema Displays

Low power consumption:

Good for the environment, good for the

bottom line.

CRT monitor

12 0 W

Apple LCD display

65W

Reducing power usage mitigates energy

waste, thereby helping to reduce the

environmental impacts associated with

gaseous emissions of power generation

plants. Low power consumption also means

increased savings over the life of the display.