User`s guide

Publishing on Kindle: Guidelines for Publishers
Table of Contents
1 Getting Started ............................................................................................................................ 7
2 Paths to Getting Your Content on Kindle ................................................................................. 7
Amazon’s Kindle Direct Publishing Platform .......................................................................... 7 2.1
Creating Kindle Books In-House Using Kindle Publisher Tools ............................................. 7
2.2
2.2.1 Kindle Plugin for Adobe InDesign ..................................................................................................................... 7
2.2.2 KindleGen ........................................................................................................................................................ 7
2.2.3 Kindle Previewer Software ............................................................................................................................. 10
Third-Party Conversion Services .......................................................................................... 10 2.3
3 General Formatting Guidelines ............................................................................................... 11
Text Guidelines ..................................................................................................................... 12 3.1
3.1.1 Text Guideline #1: Body Text Must Use Defaults ........................................................................................... 12
3.1.2 Text Guideline #2: Use CSS for Page Breaks ................................................................................................ 12
3.1.3 Text Guideline #3: Formatting Paragraphs ..................................................................................................... 13
3.1.4 Text Guideline #4: Other Encodings Are Supported ....................................................................................... 13
3.1.5 Text Guideline #5: Spaces and Unicode Characters ...................................................................................... 13
3.1.6 Text Guideline #6: Monospaced Font Is Supported ........................................................................................ 13
3.1.7 Text Guideline #7: CSS Support .................................................................................................................... 14
3.1.8 Text Guideline #8: Page Numbers.................................................................................................................. 15
3.1.9 Text Guideline #9: Customizing Font Selection .............................................................................................. 15
Cover Image Guidelines ....................................................................................................... 16 3.2
3.2.1 Cover Image Guideline #1: Marketing Cover Image Is Mandatory .................................................................. 16
3.2.2 Cover Image Guideline #2: Internal Content Cover Image Is Mandatory ........................................................ 16
3.2.3 Cover Image Guideline #3: Internal Cover Must Not Appear Twice ................................................................ 17
Table of Contents Guidelines ............................................................................................... 17 3.3
3.3.1 TOC Guideline #1: Logical TOC Is Recommended ........................................................................................ 17
3.3.2 TOC Guideline #2: HTML TOC Must Be Linked ............................................................................................. 19
3.3.3 TOC Guideline #3: HTML TOC Must Be Referenced ..................................................................................... 19
3.3.4 TOC Guideline #4: No Tables in TOC ............................................................................................................ 20
3.3.5 TOC Guideline #5: No Page Numbers in TOC ............................................................................................... 20
3.3.6 TOC Guideline #6: Place the TOC at the Front of the Book ............................................................................ 20
3.3.7 TOC Guideline #7: Include a TOC for Bundled Editions ................................................................................. 20
landmarks nav Elements Guidelines .................................................................................... 20 3.4
3.4.1 landmarks nav Elements Guideline #1: Recommended landmarks nav Elements .......................................... 20
Guide Item Guidelines .......................................................................................................... 20 3.5
3.5.1 Guide Item Guideline #1: Recommended Guide Items ................................................................................... 20
Image Guidelines .................................................................................................................. 21 3.6
3.6.1 Image Guideline #1: Use Supported Input Formats ........................................................................................ 21
Kindle Publishing Guidelines Amazon.com 3