User`s guide

Publishing on Kindle: Guidelines for Publishers
<metadata>
...
<meta name="cover" content="my-cover-image" />
...
</metadata>
...
<manifest>
...
<item href="MyCoverImage.jpg" id="my-cover-image" media-type="image/jpeg" />
...
</manifest>
The use of name="cover" in the metadata element name is mandatory.
This syntax is not part of the IDPF standard, because the standard does not provide for cover images.
However, it was designed with help from the IDPF and will validate in an IDPF validator.
3.2.3 Cover Image Guideline #3: Internal Cover Must Not Appear Twice
Do not add cover images to the content in any way other than those described in section 3.2.2, Cover
Image Guideline #2: Internal Content Cover Image Is Mandatory, or the cover might appear twice in the
book.
Table of Contents Guidelines 3.3
Amazon strongly recommends the use of an HTML TOC for all books that would benefit from this
navigation feature. This applies to most books, with the exception of fixed-layout children's books (see
section 4) and fixed-layout graphic novels/manga/comics (see section 5).
3.3.1 TOC Guideline #1: Logical TOC Is Recommended
Amazon strongly recommends that all Kindle books include both logical and HTML TOCs. The logical
TOC is very important for a good reading experience, because it allows a reader to navigate between
chapters easily. Users expect to see an HTML TOC when paging through a book from the beginning,
while the logical TOC is an additional way for users to navigate books. The inclusion of a logical TOC is
especially important for books that are longer than 20 pages.
Logical TOCs are generated using toc nav elements or a navigational control file for XML application
(NCX). Creating a logical TOC exposes the hierarchical structure of a Kindle book and allows the user to
navigate through it.
In logical TOC-enabled books, users can see where they are in the book because the part, chapter, or
section is exposed. This progress indicator also shows relative progress through the book.
Important: Nested anchor tags are not supported in fixed-layout books. Fixed-layout books with nested
anchor tags will be suppressed.
3.3.1.1 Creating a Logical TOC Using a toc nav Element
The toc nav element is part of the IDPF 3.0 specification and is described at
http://idpf.org/epub/30/spec/epub30-contentdocs-20111011.html#sec-xhtml-nav-def-model
and
http://idpf.org/epub/30/spec/epub30-contentdocs-20111011.html#sec-xhtml-nav-def-types-toc.
Creating a toc nav element provides both a logical TOC and an HTML TOC.
Example:
Kindle Publishing Guidelines Amazon.com 17