Messaging Services Platform Brochure

3Alcatel-Lucent 5130 GMSP — Location-based social networking application for mobile devices
client. The client-server platform is
capable of supporting mass-market
delivery of mobile content, as well
as advanced features, such as contin-
uously shifting or moving fences
(e.g., fences around two friends who
wish to be notified if they are both
at the same mall).
This unique Geofencing engine
creates a new messaging medium,
GMS, which detects when an end
user who has opted in for the service
crosses into or out of a target zone.
GMS messages are delivered based
on this geographic targeting and
content is sent only once a user has
entered the target zone. This ensures
messages are delivered only when
the information is most relevant.
The Alcatel-Lucent Social Network-
ing Application is just one of the
services possible with the Alcatel-
Lucent 5130 GMSP. Additional
vertical market GMS applications
can be deployed on the same GMS
platform. This drives mobile network
efficiencies and increases the oppor-
tunity for additional GMS-based
revenue. Potential applications
include:
• Mobile marketing and advertising
(e.g., sports arenas/stadiums)
• Social networking
• Geo-blogging
• Retail affinity
• Child safety
• Travel guides
• Restaurant guides
• Gaming
• Corporate productivity
and asset tracking
Figure 1. Alcatel-Lucent Social Networking Application at work
• Sticky notes
• Meeting alerts
• GeoBloggging
• Child tracking
• Fleet tracking
• Traffic
• Weather
• Targeted opt-in
marketing
• Treasure hunt
• Geo-tag
• Third-party
guides
Asset
tracking
Emergency
services
Travel
guides
Gaming
Proximity
marketing
Social
networking
GMSP
Figure 2. Alcatel-Lucent 5130 Geographic Messaging Service Platform enables a wide array
of location-driven services
Statue of Liberty
line waits now
under 30 minutes
Hey! You’ve just
e
ntered
G
ARY’S ‘HOOD’!
J
Kim has arrived
safely at school
S