User Guide

for delivery of final video require significant processing time. You can create MPEG video
using the Adobe Media Encoder; any video you export to DVD is automatically transcoded
to MPEG if it isn’t already in that form.
Using Help | Contents | Index Back 309
Adobe Premiere Pro Help Producing Final Video
Using Help | Contents | Index Back 309
Animated GIF
Animated GIF is best suited for solid-color motion graphics at a small frame size, such as
an
animated company logo. It works better for synthetic graphics than for live-action video. It
is convenient because it is viewable in most Web browsers without requiring a plug-in, but
you cannot include audio in an animated GIF file. Export animated GIF the same way you
do any other file, making sure that you choose Animated GIF as the File Type. See
“Exporting video as a file” on page 296. For best results, test completed Animated GIF files
in a Web browser before distributing.
About file export settings
When you export a sequence from Adobe Premiere Pro, the way you adjust settings for
export depends on the kind of output you want:
• When recording to DVD (File > Export > Export to DVD), Adobe Premiere Pro starts with
the settings in the Project Settings dialog box and processes them using settings in the
Export to DVD dialog box.
• When recording to tape using non–IEEE 1394 connections, Adobe Premiere Pro uses
the settings in the Project Settings dialog box.
• When exporting to a file (File > Export > Movie, Frame, or Audio), Adobe Premiere Pro
starts with the settings in the Project Settings dialog box and processes them using
settings in the Export Settings dialog box.
• When exporting to Web media or MPEG (File > Export > Adobe Media Encoder), Adobe
Premiere Pro starts with the settings in the Project Settings dialog box and processes
them using settings in the Adobe Media Encoder dialog box.
Note: Your capture card may include software that provides unique dialog boxes and
options for export. If the options you see are not the same as those described in this
section, refer to your capture card’s documentation for information.
About compression
When exporting a video program, you choose a compressor/decompressor, or codec, to
compress the information for storage and transfer (such as on a DVD) and to decompress
the information so it can be viewed again. Compressing the video program makes it play
smoothly on a computer. A wide range of codecs is available; no single codec is the best
for all situations. For example, the best codec for compressing cartoon animation is
generally not efficient for compressing live-action video.
The codec you use must be available to your entire audience. For instance, if you use a
codec available only with a specific capture card, your audience must have the same
capture card installed. Some formats, such as some DV and streaming-video systems, use
dedicated codecs.
About data rate
With some video codecs, you can specify the data rate, which controls the amount of
video information that must be processed each second during playback. Specifying a data
rate in Adobe Premiere Pro sets the maximum data rate, because the actual data rate
varies depending on the visual content of each frame.
The data rate you specify depends on the purpose of the video. The following list
describes data rate guidelines for some uses: