Datasheet
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Adobe Flex 2
For example, Harley Davidson is using Flex to allow customers to congure their own motorcycle
online. As users select a model, options, and colors, they can immediately preview the bike’s
appearance and the total cost of their selections.
Process integration
As businesses expose more of their core business processes through services, there are more
opportunities to deliver composite applications that present information or tasks in a role-specic
or task-specic user interface. By combining native support for SOA with the ability to deliver
a desktop-like experience in the browser, Flex is particularly well suited to these process
integration applications.
An RIA created using Flex can combine data from multiple back-end systems into a single, integrated
user interface that automates employee “onboarding” or helps customer service representatives
navigate through information stored in disparate customer databases.
For example, Centive has used Flex as the user interface for its sales incentive management system,
giving salespeople a cross-platform, easy-to-use application that allows them to easily track
commissions through a set of rich visualizations.
Guided self-service
Guided self-service applications give users relevant information in the context of the transactions
they are trying to complete. ey can also provide in-context prompting through audio and video
integration, allowing for just-in-time delivery of multimedia help or real-time collaboration
between customers and representatives.
For example, a guided self-service application can walk a customer through processes such as bill
pay or new account enrollment in an online banking application, new service selection for cable
or phone customers, and quote generation. is increases the eectiveness and ROI in online
customer self-service infrastructure and reduces the need for customers to engage a call center
representative to answer a question or solve a problem. When customers need help, they can click
a button to view multimedia help in the context of the application or contact a representative
through a chat conversation. ey can then watch the representative’s mouse driving the
Figure 11: Harley Davidson motorcycle configurator built in Flex.