Map Policy

MAP$(Minimum$Advertised$Price)$POLICY$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $
AARKE$
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NOTE:&&RESELLER&SHALL&NOT&PROMOTE,&MARKET,&ADVERTISE,&OFFER&TO&SELL&OR&SELL&ANY&
PRODUCT&ON&OR&THROUGH&ANY&ONLINE&MARKETPLACE&OR&AUCTION&SERVICE&(E.G.,&EBAY,&
AMAZON&MARKETPLACE&OR&LIKE&WEBSITES),&EXCEPT&AS&MAY&BE&EXPRESSLY&CONSENTED&TO&BY&
AARKE&IN&WRITING&AND&IN&ADVANCE,&AND&IT&BEING&UNDERSTOOD&THAT&AARKE&MAY&
WITHDRAW&ITS&CONSENT&AT&ANY&TIME.&&
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MAP$Policy$$
As!a!US!Distributor!of!AARKE;!FDS!USA!INC.!is!focused!on!maintaining!high!margins!for!our!
Authorized!Reseller!network.!!In!recognition!of!the!investment!in!time!and!resources!required!
for!our!high-quality!resellers!to!provide!the!level!of!customer!service!and!product!knowledge!
expected!from!our!customers,!AARKE!is!committed!to!enforcing!policies!which!allow!our!
resellers!to!maintain!high!profit!margins!through!the!sale!of!our!products.!!AARKE!has!an!
established!Minimum!Advertised!Price!(MAP)!Policy!that!an!Authorized!Reseller!must!follow!for!
the!advertising!and!marketing!of!AARKE!products.!All!AARKE!Authorized!Resellers!must!agree!to!
the!terms!and!conditions!of!the!following!MAP!Policy.!
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AARKE$MAP$Policy$Guidelines$for$AARKE$Products$$
MAP!pricing!for!all!AARKE!products!can!be!found!on!your!current!price!list.!All!advertised!prices!
must!be!at!or!above!MAP!for!all!AARKE!products!if!a!MAP!price!has!been!established!by!AARKE!
Resellers!are!not!required!to!list!prices!in!advertising.!!If!a!price!is!listed!in!an!advertisement!it!
must!be!at!or!above!MAP.!Other!statements!such!as!“call!for!price”!or!“call!for!quote”!are!
acceptable!and!permitted.!!
Resellers!are!also!responsible!for!ensuring!their!AARKE!Mount!pricing!is!at!or!above!MAP!on!
internet!search!engines.!Resellers!are!free!to!set!the!actual!resale!price!of!any!product!as!long!
as!it!is!at!or!above!MAP!price!given!the!most!recent!publication!of!the!price!list.!AARKE’s!MAP!
policy!for!all!AARKE!products!apply!to!advertising!placements,!including!but!not!limited!to:!print!
ads!(inserts,!magazines,!newspapers,!catalogs,!mail!order!catalogs,!etc.),!broadcast!(radio!and!
TV),!direct!mail,!faxes,!internet!placement!with!third!parties!!
(banner!ads,!broadcast!emails,!destination!pages,!third-party!sites),!internet!placements!on!
resellers!own!website,!and!any!flyers,!posters!or!coupons.!!
From!time!to!time,!AARKE!may!permit!resellers!to!advertise!MAP!Products!at!prices!lower!
than!the!MAP!price.!In!such!events,!AARKE!reserves!the!right!to!modify!or!suspend!the!MAP!
price!with!respect!to!the!affected!products!for!a!specified!period!of!time!by!providing!advance!
notice!to!all!resellers!of!such!changes.!!
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Pricing$Statements$$
AARKE’s!MAP!Policy!does!allow!resellers!to!omit!pricing!entirely!from!advertisements!and/or!
advertisement!statements!such!as!“Call!for!Price”!or!“Call!for!Quote.”!!
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